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Boundary conditions to the effect of fluency and comprehension on AAD when targeting Hispanics vs Whites with single meaning vs polysemous slogans

Zúñiga, Miguel Ángel; Torres, Ivonne M.; Niculescu, Mihai - In: The journal of consumer marketing 32 (2015) 3, pp. 145-156

Persistent link: https://www.econbiz.de/10011376688

Boundary conditions to the effect of fluency and comprehension on AAD when targeting Hispanics vs Whites with single meaning vs polysemous slogans

Zúñiga, Miguel Angel; Torres, Ivonne M.; Niculescu, Mihai - In: Journal of Consumer Marketing 32 (2015) 3, pp. 145-156

Purpose – This paper aims to show that high ethnic identifying Hispanics and Whites pursue different routes discussed in the Elaboration Likelihood Model when processing single meaning versus polysemous slogan ads. The authors found that high ethnic identifying Hispanics used the peripheral...

Persistent link: https://www.econbiz.de/10014850403

Antecedents and consequences of attitudes toward direct-to-consumer advertising of prescription drugs

Torres, Ivonne M.; Limbu, Yam B. - In: Journal of current issues and research in advertising : … 32 (2010) 2, pp. 59-70

Persistent link: https://www.econbiz.de/10008822600

Advertising's unintended consequence : economic growth

Kopf, Dennis A.; Torres, Ivonne M.; Enomoto, Carl E. - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 5-18

Persistent link: https://www.econbiz.de/10009491981

Consumer attitudes toward social network advertising

Luna-Nevarez, Cuauhtemoc; Torres, Ivonne M. - In: Journal of current issues and research in advertising : … 36 (2015) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10011304695

Advertising and Internet content providers : creating a market for information

Kopf, Dennis A.; Torres, Ivonne M.; Ciganek, Andrew P. - In: Journal of internet commerce 11 (2012) 1/4, pp. 81-99

Persistent link: https://www.econbiz.de/10009703949

What products can benefit from African American advertising appeals? : the moderating role of product involvement

Torres, Ivonne M.; Luna-Nevarez, Cuauhtemoc - In: Journal of current issues and research in advertising : … 33 (2012) 1, pp. 37-55

Persistent link: https://www.econbiz.de/10009671504

The impact of Hspanic-targeted advertising on consumers'brand love in services

Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Journal of international consumer marketing 33 (2021) 2, pp. 137-158

Persistent link: https://www.econbiz.de/10012483607

Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender

Pan, Yating; Torres, Ivonne M.; Zúñiga, Miguel Ángel; … - In: Journal of internet commerce 19 (2020) 3, pp. 298-323

Persistent link: https://www.econbiz.de/10012258250

Millennials' ethical ideology effects on responses to alcohol advertisements : the role of strength of ethnic identification and ethical appraisal of the ad

Zúñiga, Miguel Ángel; Torres, Ivonne M. - In: Journal of marketing communications 25 (2019) 7, pp. 702-719

Persistent link: https://www.econbiz.de/10012203360