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~subject:"Advertising"
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Consumer anger: a label in sea...
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Advertising
Consumer behaviour
83,165
Konsumentenverhalten
80,685
Service quality
21,688
Dienstleistungsqualität
20,937
Customer satisfaction
15,488
Kundenzufriedenheit
13,904
Relationship marketing
12,661
Beziehungsmarketing
12,582
Theorie
10,800
Emotion
10,740
Theory
10,592
Brand management
7,868
Markenführung
7,820
Brand image
6,966
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6,919
USA
6,637
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Online-Handel
5,994
Online retailing
5,980
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5,461
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5,264
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5,261
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5,114
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4,735
Internet marketing
4,722
Einzelhandel
4,495
Retail trade
4,453
Brand
4,372
Markenartikel
4,356
Electronic Commerce
4,113
Experiment
4,089
E-commerce
3,988
Werbewirkung
3,794
Advertising effects
3,754
Verbraucherverhalten
3,589
Vertrauen
3,123
Confidence
3,104
Werbung
3,039
Virales Marketing
3,018
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Septianto, Felix
24
Eisend, Martin
15
Gierl, Heribert
15
Dahlén, Micael
14
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
12
Chan, Kara
11
Diehl, Sandra
11
Rosengren, Sara
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Thaichon, Park
10
Boerman, Sophie C.
9
Evans, Nathaniel J.
9
Quach, Sara
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Yoon, Hye Jin
9
Dodoo, Naa Amponsah
8
Ghose, Anindya
8
Hudders, Liselot
8
Mueller, Barbara
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Terlutter, Ralf
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Mooij, Marieke K. de
7
Moshary, Sarah
7
Phau, Ian
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Bui, M̃y
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
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Axel-Springer-Verlag
8
National Bureau of Economic Research
8
Springer Fachmedien Wiesbaden
7
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Study on the consumer judgment of advertising
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
The Nielsen Company (Germany)
1
Tilburg University, School of Economics and Management
1
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International journal of advertising : the review of marketing communications
123
Journal of business research : JBR
105
Journal of marketing communications
99
Journal of advertising research
74
International journal of advertising : the quarterly review of marketing communications
73
Journal of promotion management : innovations in planning and applied research
48
Journal of promotion management : JPM
43
Journal of retailing and consumer services
43
Journal of advertising
42
International journal of internet marketing and advertising : IJIMA
40
Journal of advertising : official publication of the American Academy of Advertising
39
Psychology & marketing
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
Journal of Consumer Marketing
33
European journal of marketing : EJM
26
Journal of current issues and research in advertising : JCIRA
26
Health marketing quarterly
24
European Journal of Marketing
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Marketing letters : a journal of research in marketing
21
Asia Pacific journal of marketing and logistics
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of current issues and research in advertising
19
Journal of international consumer marketing
19
The journal of consumer marketing
18
Journal of marketing
17
Journal of marketing research : JMR
17
Marketing : ZFP ; journal of research and management
17
International journal of consumer studies
16
Journal of business ethics : JOBE
16
Journal of global marketing
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Young consumers : insight and ideas for responsible marketers
15
Marketing intelligence & planning
14
European journal of marketing
13
International journal of pharmaceutical and healthcare marketing : IJPHM
12
Journal of Product & Brand Management
12
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ECONIS (ZBW)
2,984
Other ZBW resources
134
EconStor
7
USB Cologne (EcoSocSci)
6
RePEc
3
BASE
1
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1
Consumer boycotts, country of origin, and product competition : evidence from China’s automobile market
Sun, Qi
;
Wu, Fang
;
Li, Shanjun
;
Grewal, Rajdeep
- In:
Management science : journal of the Institute for …
67
(
2021
)
9
,
pp. 5857-5877
Persistent link: https://www.econbiz.de/10012650178
Saved in:
2
Investigating the impact of advertising on customers’ behavioral intentions : a case of agriculture bank
Mandan, Momeni
;
Hossein, Safarzadeh
;
Furuzandeh, Askary
- In:
Business and Economic Research : BER
3
(
2013
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009779806
Saved in:
3
Marketing mix influence on service brand equity and its dimensions
Mukherjee, Somnath
;
Shivani, Shradha
- In:
Vision : the journal of business perspective
20
(
2016
)
1
,
pp. 9-23
Persistent link: https://www.econbiz.de/10011581949
Saved in:
4
Direct to consumer advertising of robotic heart bypass surgery : effectiveness, patient satisfaction and clinical outcomes
Kiani, Soroosh
;
Kurian, Dinesh
;
Henkin, Stanislav
; …
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
4
,
pp. 358-375
Persistent link: https://www.econbiz.de/10011643421
Saved in:
5
"Don’t buy this jacket" : consumer reaction toward anti-consumption apparel advertisement
Hwang, Chanmi
;
Lee, Youngji
;
Diddi, Sonali
;
Karpova, Elena
- In:
Journal of fashion marketing and management
20
(
2016
)
4
,
pp. 435-452
Persistent link: https://www.econbiz.de/10011551740
Saved in:
6
The influence of life satisfaction on nostalgic advertising and attitude toward a brand
Ju, Ilyoung
;
Jun, Jong Woo
;
Dodoo, Naa Amponsah
; …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 413-427
Persistent link: https://www.econbiz.de/10011745800
Saved in:
7
Impact of functional/cognitive and emotional advertisements on image and repurchase intention
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Lee, …
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 446-471
Persistent link: https://www.econbiz.de/10012176671
Saved in:
8
Advertising self-regulation (ASR) in Spain : an analysis of complaints and resolutions
Perelló-Oliver, Salvador
;
Muela-Molina, Clara
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 553-569
Persistent link: https://www.econbiz.de/10012203336
Saved in:
9
Linking brand orientation with service quality, satisfaction, and positive word-of-mouth : evidence from the higher education sector
Casidy, Riza
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
2
,
pp. 142-161
Persistent link: https://www.econbiz.de/10010382656
Saved in:
10
Customer acquisition, retention, and service access quality : optimal advertising, capacity level, and capacity allocation
Afèche, Philipp
;
Araghi, Mojtaba
;
Baron, Opher
- In:
Manufacturing & service operations management : M & SOM
19
(
2017
)
4
,
pp. 674-691
Persistent link: https://www.econbiz.de/10011770629
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