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Advertising
Consumer behaviour
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80,432
Service quality
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Dienstleistungsqualität
20,873
Brand management
17,664
Markenführung
17,250
Theorie
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Relationship marketing
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4,660
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4,599
Glücksspiel
4,387
Gambling
4,372
Electronic Commerce
4,093
Werbewirkung
4,064
Experiment
4,047
Advertising effects
4,006
E-commerce
3,957
Marketingmanagement
3,645
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3,631
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Septianto, Felix
24
Gierl, Heribert
17
Eisend, Martin
16
Dahlén, Micael
15
Pelsmacker, Patrick de
15
Taylor, Charles Raymond
15
Dens, Nathalie
14
Rosengren, Sara
13
Chan, Kara
11
Diehl, Sandra
11
Wu, Linwan
11
Yoon, Sukki
11
Thaichon, Park
10
Boerman, Sophie C.
9
Dodoo, Naa Amponsah
9
Evans, Nathaniel J.
9
Hudders, Liselot
9
Quach, Sara
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Bellman, Steven
8
Ghose, Anindya
8
Mueller, Barbara
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Terlutter, Ralf
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Choi, Yung Kyun
7
Haley, Eric John
7
Hayes, Jameson L.
7
Keller, Kevin Lane
7
Mooij, Marieke K. de
7
Moshary, Sarah
7
Phau, Ian
7
Reijmersdal, Eva A. van
7
Rozendaal, Esther
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
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Axel-Springer-Verlag
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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American Marketing Association
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Campus Verlag
1
Centre for Competition Policy, University of East Anglia
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
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Erasmus Research Institute of Management
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Europa Verlag Ges. m.b.H. & Co. KG
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European Advertising Academy
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
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Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
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Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
ICORIA <17., 2018, Valencia>
1
IP Deutschland GmbH <Köln>
1
Information Resources Management Association
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Museum der Arbeit <Hamburg>
1
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Published in...
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International journal of advertising : the review of marketing communications
127
Journal of business research : JBR
114
Journal of marketing communications
101
Journal of advertising research
85
International journal of advertising : the quarterly review of marketing communications
75
Journal of advertising
67
Journal of promotion management : innovations in planning and applied research
49
Journal of promotion management : JPM
45
Journal of retailing and consumer services
43
Journal of advertising : official publication of the American Academy of Advertising
41
International journal of internet marketing and advertising : IJIMA
40
Psychology & marketing
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
Journal of Consumer Marketing
33
Journal of current issues and research in advertising : JCIRA
25
European journal of marketing : EJM
24
Health marketing quarterly
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Marketing letters : a journal of research in marketing
22
Journal of historical research in marketing
20
Journal of marketing
20
Strategic Direction
20
Asia Pacific journal of marketing and logistics
19
European Journal of Marketing
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Journal of global marketing
18
Marketing : ZFP ; journal of research and management
18
Journal of current issues and research in advertising
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of business ethics : JOBE
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Young consumers : insight and ideas for responsible marketers
15
Journal of Product & Brand Management
14
Marketing intelligence & planning
14
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Source
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ECONIS (ZBW)
3,302
Other ZBW resources
148
USB Cologne (EcoSocSci)
19
RePEc
11
EconStor
8
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1
Marketing mix influence on service
brand
equity and its dimensions
Mukherjee, Somnath
;
Shivani, Shradha
- In:
Vision : the journal of business perspective
20
(
2016
)
1
,
pp. 9-23
Persistent link: https://www.econbiz.de/10011581949
Saved in:
2
Proactive management of customer relationship quality : an empirical investigation of mobile phone companies
Dinulescu, Catalin C.
;
Visinescu, Lucian L.
;
Prybutok, …
- In:
Journal of decision systems
27
(
2018
)
3
,
pp. 187-211
Persistent link: https://www.econbiz.de/10012164222
Saved in:
3
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
4
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
5
The influence of changing advertising support on consumers' perceptions of
brand
prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
6
Effects of promotional-based advertising on
brand
associations
Clayton, Michael
;
Heo, Jun
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 309-315
Persistent link: https://www.econbiz.de/10009314005
Saved in:
7
Exploring the impact of consumer generated advertising (CGA) on consumer
brand
responses
Kennedy, Claire
;
Gannon, Valerie
;
Kennedy, Aileen
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 253-270
Persistent link: https://www.econbiz.de/10010519724
Saved in:
8
Narrative-transportation storylines in luxury
brand
advertising : motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
9
Measuring the impact of branded alcohol advertising and price on
brand
versus segment consumption
Terblanche-Smit, Marlize
;
Du Preez, Ronel
;
Van der …
- In:
International business and economics research journal
13
(
2014
)
6
,
pp. 1515-1523
Persistent link: https://www.econbiz.de/10011281037
Saved in:
10
External
brand
placement : the effects on game players' processing of an in-game
brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
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