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~subject:"Advertising"
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Kaiser, Harry M.
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49
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36
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30
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30
Rosengren, Sara
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29
Saffer, Henry
27
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26
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Zaccour, Georges
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Sethi, Suresh
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23
Huh, Jisu
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Wilbur, Kenneth C.
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Yoon, Sukki
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Diehl, Sandra
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Yoon, Hye Jin
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Carlson, Les
19
Dens, Nathalie
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Nilssen, Tore
19
Terlutter, Ralf
19
Campbell, Colin L.
18
Reid, Leonard N.
18
Schlosser, Rainer
18
Silk, Alvin J.
18
Dave, Dhaval
17
Esch, Franz-Rudolf
17
Prasad, Ashutosh
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Bagwell, Kyle
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16
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Axel-Springer-Verlag
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C.E.P.R. Discussion Papers
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Université Paris-Dauphine (Paris IX)
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RWI - Leibniz-Institut für Wirtschaftsforschung
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EconWPA
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European Society for Opinion and Marketing Research
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American Marketing Association
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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Zentralausschuss der Werbewirtschaft
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Økonomisk institutt, Universitetet i Oslo
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Cowles Foundation for Research in Economics, Yale University
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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European Advertising Academy
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NET Institute
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Association of National Advertisers
2
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2
Charles H. Dyson School of Applied Economics and Management, Cornell University
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Journal of advertising research
209
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
183
Journal of advertising
177
Journal of business research : JBR
171
Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing communications
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European Journal of Marketing
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Journal of Consumer Marketing
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Young Consumers
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82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
67
European journal of operational research : EJOR
65
European journal of marketing : EJM
64
Journal of promotion management : innovations in planning and applied research
64
Journal of retailing and consumer services
62
International Marketing Review
59
Strategic Direction
58
NBER working paper series
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International journal of industrial organization
54
International journal of internet marketing and advertising : IJIMA
54
Journal of Product & Brand Management
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Journal of Services Marketing
46
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
NBER Working Paper
45
Journal of marketing
43
SpringerLink / Bücher
43
Working paper / National Bureau of Economic Research, Inc.
41
Marketing Intelligence & Planning
40
Journal of business ethics : JOBE
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Young consumers : insight and ideas for responsible marketers
36
Marketing letters : a journal of research in marketing
35
Journal of global marketing
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Other ZBW resources
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RePEc
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USB Cologne (EcoSocSci)
171
EconStor
53
BASE
41
ArchiDok
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1
The role of narrative transportation in web series as branded entertainment
Sulestarini, Yusarifah
;
Wulandari, Nuri
;
Nasution, Reza …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
11
,
pp. 439-447
Persistent link: https://www.econbiz.de/10012671754
Saved in:
2
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
Saved in:
3
Investigating the effects of narrative
advertising
in a real-life setting
Yıldız, Serdar
;
Sever, Necip Serdar
- In:
International journal of market research
64
(
2022
)
4
,
pp. 541-559
Persistent link: https://www.econbiz.de/10013258013
Saved in:
4
Negative consequences of storytelling in native
advertising
Grisby, Jamie L.
;
Mellema, Hillary N.
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 61-78
Persistent link: https://www.econbiz.de/10012432762
Saved in:
5
Tourism destination
advertising
: effect of storytelling and sensory stimuli on arousal and memorability
Ma, Jianyu
;
Scott, Noel
;
Wu, Yu
- In:
Tourism review
79
(
2024
)
3
,
pp. 671-687
Persistent link: https://www.econbiz.de/10014512304
Saved in:
6
The effects of video storytelling
advertising
on consumers' online reactions on Facebook : a cross cultural study
Ben Aicha, Abir
;
Bouzaabia, Rym
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 247-268
Persistent link: https://www.econbiz.de/10014292085
Saved in:
7
Suggesting a more effective way to use the promotional mix in services
Loda, Marsha D.
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 304-320
Persistent link: https://www.econbiz.de/10010465668
Saved in:
8
Has
advertising
lost its meaning? : views of UK and US millennials : review
Laurie, Sally
;
Mortimer, Kathleen
;
Beard, Fred K.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
Saved in:
9
Brand
advertising
in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
10
Dynamic pricing and
advertising
for web content providers
Kumar, Subodha
;
Sethi, Suresh P.
- In:
European journal of operational research : EJOR
197
(
2009
)
3
,
pp. 924-944
Persistent link: https://www.econbiz.de/10003839067
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