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Subject
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Advertising
Consumer behaviour
165
Konsumentenverhalten
165
Anthropomorphism
103
Concept of man
88
Menschenbild
88
consumer preference
72
anthropomorphism
61
Consumer preference
48
Artificial intelligence
33
Brand image
32
Markenimage
32
Beziehungsmarketing
29
Relationship marketing
29
Künstliche Intelligenz
27
Brand management
26
Markenführung
26
Willingness to pay
25
Zahlungsbereitschaftsanalyse
24
Advertising effects
23
Werbewirkung
23
Robot
21
Roboter
21
Präferenztheorie
18
Theory of preferences
18
Conjoint analysis
17
Dienstleistungsqualität
17
Emotion
17
Service quality
17
Consumer Preference
16
Customer satisfaction
15
Customer service
15
Kundenzufriedenheit
15
Conjoint-Analyse
14
Brand
13
Markenartikel
13
Werbung
13
artificial intelligence
13
conjoint analysis
13
Kundenservice
12
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13
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13
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13
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English
13
Author
All
Cui, Yuanyuan
2
Dwinita Laksmidewi
2
Van Esch, Patrick
2
Afiff, Adi Zakaria
1
Andras, Trina Larsen
1
Arli, Denni
1
Baek, Tae Hyun
1
Böhm, Robert
1
Chen, Jin
1
Chen, Xuqi
1
Das, Gopal
1
Fitchett, James
1
Gao, Zhifeng
1
Gelbrich, Katja
1
Gäthke, Daniel
1
Han, Nah Ray
1
Hutchins, Jennifer
1
Jang, Soocheong
1
Jeong, EunHa
1
Jiang, Yuan
1
Jörling, Moritz
1
Kim, Yeonshin
1
Kwak, Hyokjin
1
Lee, Seonjeong
1
Oh, Haemoon
1
Pala, Erol
1
Paluch, Stefanie
1
Patsiaouras, Georgios
1
Puzakova, Marina
1
Reavey, Brooke
1
Saren, Michael
1
Shao, Xiaolong
1
Sledge, April
1
Sun, Yuan
1
Sundar, S. Shyam
1
Susianto, Harry
1
Westjohn, Stanford A.
1
Xu, Yang
1
Yan, Heng
1
Yasintha Soelasih
1
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Journal of business research : JBR
3
Agribusiness : an international journal
1
Asian Academy of Management journal : AAMJ
1
DLSU business & economics review
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of hospitality management
1
Journal of euromarketing
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Psychology & marketing
1
Schmalenbach business review : sbr
1
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ECONIS (ZBW)
13
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1
Impacts of duo-regional generic advertising of social media on consumer preference
Chen, Xuqi
;
Yan, Heng
;
Gao, Zhifeng
;
Jiang, Yuan
- In:
Agribusiness : an international journal
38
(
2022
)
1
,
pp. 21-44
Persistent link: https://www.econbiz.de/10012816684
Saved in:
2
Is that coffee mug smiling at me? : how
anthropomorphism
impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising
Han, Nah Ray
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Yeonshin
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 352-361
Persistent link: https://www.econbiz.de/10012115152
Saved in:
3
Anthropomorphism
in advertising : the effect of anthropomorphic product demonstration on consumer purchase intention
Dwinita Laksmidewi
;
Susianto, Harry
;
Afiff, Adi Zakaria
- In:
Asian Academy of Management journal : AAMJ
22
(
2017
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10011797851
Saved in:
4
The multidimensionality of
anthropomorphism
in advertising : the moderating roles of cognitive busyness and assertive language
Reavey, Brooke
;
Puzakova, Marina
;
Andras, Trina Larsen
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 440-462
Persistent link: https://www.econbiz.de/10011882008
Saved in:
5
Boris Artzbasheff and the art of anthropomorphic marketing in early American consumer culture
Patsiaouras, Georgios
;
Fitchett, James
;
Saren, Michael
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 117-137
Persistent link: https://www.econbiz.de/10010338662
Saved in:
6
Anthropomorphism
and allegory in advertising across cultures : effects on memory and persuasion
Gelbrich, Katja
;
Gäthke, Daniel
;
Westjohn, Stanford A.
- In:
Journal of euromarketing
21
(
2012
)
4
,
pp. 174-192
Persistent link: https://www.econbiz.de/10009755856
Saved in:
7
Mechanisms and consequences of anthropomorphizing autonomous products : the role of schema congruity and prior experience
Jörling, Moritz
;
Böhm, Robert
;
Paluch, Stefanie
- In:
Schmalenbach business review : sbr
72
(
2020
)
4
,
pp. 485-510
Persistent link: https://www.econbiz.de/10012429749
Saved in:
8
Anthropomorphism
and its implications for advertising hotel brands
Lee, Seonjeong
;
Oh, Haemoon
- In:
Journal of business research : JBR
129
(
2021
),
pp. 455-464
Persistent link: https://www.econbiz.de/10012509677
Saved in:
9
Mr. Potato Head fights food waste : the effect of
anthropomorphism
in promoting ugly food
Shao, Xiaolong
;
Jeong, EunHa
;
Jang, Soocheong
;
Xu, Yang
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012293740
Saved in:
10
Anthropomorphic green advertising : how to enhance consumers' environmental concern
Dwinita Laksmidewi
;
Yasintha Soelasih
- In:
DLSU business & economics review
29
(
2019
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10012263963
Saved in:
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