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Investigating the advertising antecedents to and consequences of brand experience

Roswinanto, Widyarso; Strutton, David - In: Journal of promotion management : JPM 20 (2014) 5, pp. 607-627

Persistent link: https://www.econbiz.de/10010467260

Corporate communication : identity, image and reputation

Laws, Susan Marie - In: International journal of business competition and … 3 (2014) 4, pp. 344-349

Persistent link: https://www.econbiz.de/10011290179

Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...

Persistent link: https://www.econbiz.de/10013192340

Losing weight with Charles and Dan : examining potential liability for endorser claims in weight loss advertisements

Brison, Natasha T.; Pickett, Andrew C.; Brown, Katie M. - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 2, pp. 134-147

Persistent link: https://www.econbiz.de/10012815534

The use of different endorser types in advertising : a content analysis of magazine advertisements

Schimmelpfennig, Christian - In: Journal of global marketing 32 (2019) 3, pp. 139-153

Persistent link: https://www.econbiz.de/10012201019

How do emerging countries influence the advertising world of tomorrow? : an analysis of last year's Cannes International Festival of Creativity

Runge, Henrike; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 1, pp. 34-41

The Cannes Lions festival is one of the most important international indicators for professionals in the creative communications industry. Throughout the past few years there are a rising number of submissions and award winners coming from emerging and developing countries. This fact is...

Persistent link: https://www.econbiz.de/10010424084