YILDIZ, SERDAR - International Institute of Social and Economic Sciences - 2014
toward the ad and recall. The presence and absence of a visual absurd stimulus was tested with print ads that were created … the recall of the brand name and the slogan. A student sample consisting of 160 subjects were chosen from 5 different … positive attitudes toward the ad than the ones who viewed the non-absurd ad. On the other hand, the hypothesis on recall was …
