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Advertising
Consumer behaviour
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80,674
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Decision
20,144
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16,662
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16,388
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4,325
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4,316
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4,156
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4,127
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Electronic Commerce
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3,653
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Septianto, Felix
23
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15
Gierl, Heribert
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13
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Taylor, Charles Raymond
12
Chan, Kara
11
Diehl, Sandra
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Rosengren, Sara
10
Boerman, Sophie C.
9
Evans, Nathaniel J.
9
Phau, Ian
9
Sahni, Navdeep S.
9
Thaichon, Park
9
Torres, Ivonne M.
9
Yoon, Hye Jin
9
Dodoo, Naa Amponsah
8
Ghose, Anindya
8
Hudders, Liselot
8
Mueller, Barbara
8
Quach, Sara
8
Shin, Jiwoong
8
Stafford, Marla Royne
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Terlutter, Ralf
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Mooij, Marieke K. de
7
Moshary, Sarah
7
Rozendaal, Esther
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
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American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Erasmus Research Institute of Management
1
European Advertising Academy
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
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Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Marketing Science Institute
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Study on the consumer judgment of advertising
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
The Nielsen Company (Germany)
1
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International journal of advertising : the review of marketing communications
123
Journal of business research : JBR
102
Journal of marketing communications
97
International journal of advertising : the quarterly review of marketing communications
72
Journal of advertising research
71
Journal of promotion management : innovations in planning and applied research
48
Journal of retailing and consumer services
42
Journal of advertising
41
Journal of promotion management : JPM
41
International journal of internet marketing and advertising : IJIMA
40
Journal of advertising : official publication of the American Academy of Advertising
37
Psychology & marketing
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of Consumer Marketing
31
European journal of marketing : EJM
26
Health marketing quarterly
25
Journal of current issues and research in advertising : JCIRA
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of international consumer marketing
20
European Journal of Marketing
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
18
Journal of marketing research : JMR
18
Journal of marketing
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Journal of global marketing
16
Journal of business ethics : JOBE
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Marketing intelligence & planning
15
Young consumers : insight and ideas for responsible marketers
14
European journal of marketing
13
Journal of Product & Brand Management
12
Journal of historical research in marketing
12
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ECONIS (ZBW)
2,931
Other ZBW resources
120
EconStor
7
USB Cologne (EcoSocSci)
6
RePEc
4
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1
Developing persuasive systems for marketing : the interplay of persuasion techniques, customer traits and persuasive message design
Braca, Annye
;
Dondio, Pierpaolo
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
3
,
pp. 369-412
Persistent link: https://www.econbiz.de/10014330979
Saved in:
2
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
3
How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying
;
Wang, Valerie Lynette
;
Wang, Yong Jian
;
Wei, …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
Saved in:
4
Cognitive principles and persuasiveness of social anti-drug advertising
Kulikova, Ė. G.
;
Brusenskaja, L. A.
- In:
European research studies
21
(
2018
)
1
,
pp. 206-218
Persistent link: https://www.econbiz.de/10012238711
Saved in:
5
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
6
The spell of green : can frontal EEG activations identify green consumers?
Lee, Eun-ju
;
Kwon, Gusang
;
Shin, Hyun Jun
;
Yang, Seungeun
; …
- In:
Journal of business ethics : JOBE
122
(
2014
)
3
,
pp. 511-521
Persistent link: https://www.econbiz.de/10010381886
Saved in:
7
Neuroscience technologies in marketing : a study of gender and TV advertisements using electroencephalography
Uva, Tomás
;
Freitas, Carlos Lucas de
;
Paiva, Teresa
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
4
,
pp. 362-380
Persistent link: https://www.econbiz.de/10011478457
Saved in:
8
Dogs on the street, Pumas on your feet : how cues in the environment influence product evaluation and choice
Berger, Jonah
;
Fitzsimons, Gráinne
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003696846
Saved in:
9
The role of consumer memory in advertising
Montgomery, Nicole Votolato
;
Unnava, H. Rao
- In:
The Sage handbook of advertising
,
(pp. 105-119)
.
2007
Persistent link: https://www.econbiz.de/10003570222
Saved in:
10
Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
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