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~subject:"Advertising"
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Subject
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Advertising
Deutschland
459,372
Germany
242,563
Relationship marketing
30,263
Beziehungsmarketing
29,603
Theorie
28,957
Theory
27,986
Service quality
23,267
Dienstleistungsqualität
22,537
Consumer behaviour
20,404
Konsumentenverhalten
20,293
Vertrauen
20,126
Confidence
19,485
Schätzung
16,929
Estimation
14,979
USA
14,703
Großbritannien
13,754
Recht
12,454
United States
12,403
United Kingdom
11,567
Deutschland <Bundesrepublik>
11,206
Customer satisfaction
11,042
Kundenzufriedenheit
10,600
Frankreich
10,481
EU-Staaten
10,320
EU countries
9,812
Welt
8,294
France
7,993
Vergleich
7,969
Geschichte
7,816
World
7,737
Bank
7,554
Innovation
7,544
KMU
7,285
Wirkungsanalyse
7,208
Comparison
7,190
SME
7,161
Impact assessment
6,581
Arbeitsmarkt
6,167
Lieferantenmanagement
6,022
Unternehmen
6,011
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Undetermined
248
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97
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Article
424
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358
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22
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1
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93
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78
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78
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76
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58
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39
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38
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35
Sammelwerk
35
research-article
34
Lehrbuch
30
Textbook
28
Bibliografie enthalten
26
Bibliography included
26
Aufsatzsammlung
22
Konferenzschrift
20
Case study
8
Conference proceedings
8
Fallstudie
8
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8
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8
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7
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7
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6
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6
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6
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6
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5
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5
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5
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4
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4
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4
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4
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3
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3
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3
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English
459
German
352
Undetermined
2
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Bruhn, Manfred
19
Esch, Franz-Rudolf
11
Kloss, Ingomar
8
Knight, Brian G.
8
Nickel, Volker
8
Nöcker, Ralf
7
Schaffner, Sandra
7
Diehl, Sandra
6
Durante, Ruben
6
Mueller, Barbara
6
Bliemel, Friedhelm
5
Kaiser, Ulrich
5
Kroeber-Riel, Werner
5
La Ferrara, Eliana
5
Moser, H. R.
5
Schweiger, Günter
5
Brown, Brian P.
4
Dahlhoff, Hans-Dieter
4
Della Vigna, Stefano
4
Dewenter, Ralf
4
Hayes, Jameson L.
4
Mortimer, Kathleen
4
Pflaum, Dieter
4
Schrattenecker, Gertraud
4
Seebohn, Joachim
4
Swani, Kunal
4
Terlutter, Ralf
4
Brinson, Nancy H.
3
Donthu, Naveen
3
Fassott, Georg
3
Gierl, Heribert
3
Heimeshoff, Ulrich
3
Hoff, Klaus
3
King, Karen Whitehill
3
Koinig, Isabell
3
Kopalle, Praveen K.
3
Levin, Elizabeth
3
Milne, George R.
3
Sebastian, Karl-Heinz
3
Seufert, Wolfgang
3
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Axel-Springer-Verlag
10
Springer Fachmedien Wiesbaden
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
4
Zentralausschuss der Werbewirtschaft
3
Axel Springer AG / Marketing Anzeigen
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Gesellschaft für Westfälische Wirtschaftsgeschichte
2
National Bureau of Economic Research
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
American Marketing Association
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Axel Springer AG
1
BDW, Deutscher Kommunikationsverband
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Bureau Européen des Unions de Consommateurs
1
Commission of the European Communities / Environment and Consumer Protection Service
1
Consumer Research Institute, inc.
1
Consumers' Association
1
Deutscher Kommunikationsverband
1
Deutscher Marketing-Tag <34, 2006, Düsseldorf>
1
Deutscher Marketing-Verband
1
Deutscher Werberat
1
Deutschland / Bundesregierung
1
Deutschland / Bundeswehr / Universität München / Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbes. Öffentliche Verwaltungen und Öffentliche Unternehmen
1
Europa Verlag Ges. m.b.H. & Co. KG
1
European Economic Association
1
Frankfurt School Verlag GmbH
1
Friedrich-Alexander-Universität Erlangen-Nürnberg / Institut für Freie Berufe
1
Friedrich-Ebert-Stiftung / Abteilung Wirtschafts- und Sozialpolitik
1
Friedrich-Ebert-Stiftung / Gesprächskreis Verbraucherpolitik
1
Friedrich-Ebert-Stiftung / Stabsabteilung
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft Werbeagenturen
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA <17., 2018, Valencia>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
IVD Service GmbH
1
Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern>
1
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Published in...
All
Journal of Services Marketing
24
Journal of business research : JBR
15
SpringerLink / Bücher
14
Industrial marketing management : the international journal for industrial and high-tech firms
12
International journal of advertising : the review of marketing communications
9
Journal of retailing and consumer services
9
Jahrbuch der Absatz- und Verbrauchsforschung
7
RWI Datenbeschreibung
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
[RWI Projektberichte]
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing communications
6
Springer eBook Collection / Business and Economics
6
Health marketing quarterly
5
International journal of internet marketing and advertising : IJIMA
5
Journal of current issues and research in advertising
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Märkte, Informationen für die Werbeplanung
5
International Marketing Review
4
Journal of Consumer Marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of promotion management : innovations in planning and applied research
4
Psychology & marketing
4
Research
4
Services marketing quarterly
4
UTB / Betriebswirtschaftslehre
4
Wettbewerb in Recht und Praxis : wrp
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Basler Schriften zum Marketing
3
Edition ZAW
3
Gabler Edition Wissenschaft
3
International journal of technology marketing : IJTMkt
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of historical research in marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Kohlhammer-Edition Marketing
3
Lehrbuch
3
Marketing : ZFP ; journal of research and management
3
more ...
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Source
All
ECONIS (ZBW)
752
Other ZBW resources
45
USB Cologne (EcoSocSci)
6
BASE
1
EconStor
1
Showing
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805
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date (oldest first)
1
Mediation role of brand preference on bank advertising and customer loyalty : a developing country perspective
Amoako, George Kofi
;
Anabila, Peter
;
Effah, Ebenezer Asare
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 983-996
Persistent link: https://www.econbiz.de/10011788289
Saved in:
2
Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo
;
Kreis, Henning
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
1
,
pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
Saved in:
3
Spreading the word through likes on Facebook : evaluating the message strategy effectiveness of Fortune 500 companies
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 269-294
Persistent link: https://www.econbiz.de/10010222782
Saved in:
4
Moving forward : the role of marketing in fostering public transport usage
Gijsenberg, Maarten J.
;
Verhoef, Peter C.
- In:
Journal of public policy & marketing
38
(
2019
)
3
,
pp. 354-371
Persistent link: https://www.econbiz.de/10012534249
Saved in:
5
Examination of credence and noncredence service advertisement strategies in the United States and India
Utkarsh
- In:
Services marketing quarterly
39
(
2018
)
3
,
pp. 240-259
Persistent link: https://www.econbiz.de/10011940199
Saved in:
6
Differences in advertising strategies of service marketers : a content analysis
Utkarsh
;
Maurya, Harshit
;
Medhavi, Sanjay
- In:
Services marketing quarterly
37
(
2016
)
2
,
pp. 109-124
Persistent link: https://www.econbiz.de/10011486834
Saved in:
7
Marketing mix influence on service brand equity and its dimensions
Mukherjee, Somnath
;
Shivani, Shradha
- In:
Vision : the journal of business perspective
20
(
2016
)
1
,
pp. 9-23
Persistent link: https://www.econbiz.de/10011581949
Saved in:
8
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
9
Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel
-
2020
Persistent link: https://www.econbiz.de/10012298430
Saved in:
10
B2B web sites : advertising or relationship development?
Usunier, Jean-Claude
;
Ivens, Björn Sven
;
Roulin, Nicolas
-
2008
Persistent link: https://www.econbiz.de/10008799158
Saved in:
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