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Advertising
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Bergemann, Dirk
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Boerman, Sophie C.
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International journal of advertising : the review of marketing communications
83
Journal of business research : JBR
45
International journal of internet marketing and advertising : IJIMA
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of marketing communications
40
Journal of promotion management : innovations in planning and applied research
34
International journal of advertising : the quarterly review of marketing communications
32
Journal of advertising research
26
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of retailing and consumer services
19
Journal of marketing research : JMR
17
Journal of promotion management : JPM
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Psychology & marketing
13
European journal of operational research : EJOR
12
Journal of current issues and research in advertising
12
Journal of marketing
12
Quantitative marketing and economics : QME
12
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
Journal of marketing research
10
CESifo working papers
9
European journal of marketing : EJM
9
International journal of industrial organization
9
International journal of technology marketing : IJTMkt
9
Marketing science
9
Young consumers : insight and ideas for responsible marketers
9
Electronic commerce research
8
Journal of internet commerce
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Cogent business & management
7
International journal of electronic commerce : IJEC
7
NBER working paper series
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Review of industrial organization : RIO
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Technological forecasting & social change : an international journal
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The marketing review
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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ECONIS (ZBW)
1,871
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1
The impact of digital marketing and promotional strategies on attitude and purchase intention towards financial products and service : a case of emerging economy
Dogra, Pallavi
;
Kaushal, Arun
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 403-430
Persistent link: https://www.econbiz.de/10014294884
Saved in:
2
The role of perceived usefulness and annoyance on programmatic advertising : the moderating effect of Internet user privacy and cookies
Núnez-Barriopedro, Estela
;
Cuesta-Valiño, Pedro
; …
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 311-324
Persistent link: https://www.econbiz.de/10014288224
Saved in:
3
Are online and offline advertising substitutes or complements? : evidence from U.S. food industries
He, Xi
;
Lopez, Rigoberto A.
;
Liu, Yizao
- In:
Journal of agricultural & food industrial organization
15
(
2017
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011863319
Saved in:
4
Advertising costs and product prices
Varian, Hal R.
- In:
The journal of law & economics
65
(
2022
),
pp. S419-S431
Persistent link: https://www.econbiz.de/10014247110
Saved in:
5
Targeted advertising and costly consumer search
Burguet, Roberto
;
Petrikaitė, Vaiva
- In:
Economic inquiry
61
(
2023
)
2
,
pp. 430-450
Persistent link: https://www.econbiz.de/10014308584
Saved in:
6
Sustainable behaviour and social media : a study of centennials attitudes towards sustainable advertising
Aggarwal, Vivek
;
Yadav, Prashant Dev
;
Singh, Vinod Kumar
; …
- In:
World review of entrepreneurship, management and …
17
(
2021
)
6
,
pp. 777-794
Persistent link: https://www.econbiz.de/10012694154
Saved in:
7
Investigating the portrayal and influence of
sustainability
claims in an environmental advertising context
Cummins, Shannon
;
Reilly, Timothy M.
;
Carlson, Les
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 332-348
Persistent link: https://www.econbiz.de/10010402635
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8
How to communicate
sustainability
in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
Saved in:
9
Does sustainable communication have an impact on international social media audiences? : a neuromarketing explorative study between Finland and Italy
Caratù, Myriam
;
Cherubino, Patrizia
;
Menicocci, Stefano
; …
- In:
Italian journal of marketing : ITJM
2024
(
2024
)
1
,
pp. 21-54
Persistent link: https://www.econbiz.de/10014512431
Saved in:
10
Green or social? : an analysis of environmental and social
sustainability
advertising and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
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