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~subject:"Advertising"
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Advertising
Werbung
53
Consumer behaviour
48
Konsumentenverhalten
47
USA
34
United States
32
Advertising effects
31
Werbewirkung
31
Brand image
20
China
20
Markenimage
20
Brand management
19
Markenführung
19
International marketing
18
Entrepreneurship
16
Entrepreneurship approach
16
Internationales Marketing
16
Theorie
16
Theory
16
Marketing management
12
Marketingmanagement
12
Brand
11
Internet marketing
11
Markenartikel
11
Online-Marketing
11
Business start-up
10
Corporate social responsibility
10
Unternehmensgründung
10
Corporate Social Responsibility
9
South Korea
9
Multinationales Unternehmen
7
Standardisierung
7
Standardization
7
Südkorea
7
Transnational corporation
7
Beziehungsmarketing
6
Comparison
6
EU countries
6
EU-Staaten
6
Personality psychology
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Collection of articles of several authors
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Language
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English
60
Author
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Taylor, Charles Raymond
38
Taylor, Charles R.
10
Kwak, Hyokjin
7
Taylor, Charles Robert
7
Okazaki, Shintaro
6
Puzakova, Marina
6
Mueller, Barbara
4
Raithel, Sascha
3
Andras, Trina Larsen
2
Anne Raymond, Mary
2
Lee, Doo-Hee
2
Schwaiger, Manfred
2
Baek, Tae Hyun
1
Banerjee, Somak
1
Bang, Hae‐Kyong
1
Bergkvist, Lars
1
Bergvist, Lars
1
Biswas, Abhijit
1
Bonner, P. Greg
1
Borenstein, Benjamin E.
1
Cadogan, John W.
1
Capella, Michael L.
1
Carlson, Les
1
Chang, Hua
1
Cho, Yoon-Na
1
Choi, Yung Kyun
1
Chu, Shu-Chuan
1
Costello, John P.
1
Diehl, Sandra
1
Dolezal, Michael
1
Dutta, Sujay
1
Ford, John B.
1
Franke, George R.
1
Grau, Stacy Landreth
1
Hock, Stefan J.
1
Hoon Kim, Kyung
1
Jeong Kang, Ie
1
Jeong, Haeyoung
1
Kim, Eunyoung
1
Kim, Jungkeun
1
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Published in...
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International journal of advertising : the quarterly review of marketing communications
12
International journal of advertising : the review of marketing communications
11
International Marketing Review
5
Advances in international marketing
4
Journal of advertising
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of business research : JBR
2
Journal of current issues and research in advertising
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in international marketing 1474-7979 v. 18
1
Advances in international marketing : a research annual
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising theory
1
Cross-cultural buyer behavior
1
International advertising and communication : current insights and empirical findings
1
International marketing ; Vol. 2
1
Journal of Consumer Marketing
1
Journal of consumer behaviour
1
Journal of marketing theory and practice : JMTP
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of strategic marketing
1
Measurement and research methods in international marketing
1
New directions in international advertising research
1
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ECONIS (ZBW)
53
Other ZBW resources
6
USB Cologne (EcoSocSci)
1
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1
Facing the "right" side? : the effect of product facing direction
Zhang, Yuli
;
Kwak, Hyokjin
;
Jeong, Haeyoung
;
Puzakova, …
- In:
Journal of advertising
48
(
2019
)
2
,
pp. 153-166
Persistent link: https://www.econbiz.de/10012201410
Saved in:
2
Cross-cultural buyer behavior
Taylor, Charles Raymond
(
contributor
); …
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003444215
Saved in:
3
New directions in international advertising research
Taylor, Charles Raymond
(
contributor
); …
-
2002
-
1. ed
Persistent link: https://www.econbiz.de/10001687364
Saved in:
4
Editorial: Should tax deductibility for advertising be eliminated? : the research evidence says no
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 197-202
Persistent link: https://www.econbiz.de/10010362930
Saved in:
5
Editorial: On the economic effects of advertising : evidence that advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 339-342
Persistent link: https://www.econbiz.de/10009789462
Saved in:
6
Editorial : the London Olympics 2012 : what advertisers should watch
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 459-464
Persistent link: https://www.econbiz.de/10009581826
Saved in:
7
Generational research and advertising to various age cohorts : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 683-685
Persistent link: https://www.econbiz.de/10012623875
Saved in:
8
Editorial : advertising and small businesses : the need for more research
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 589-590
Persistent link: https://www.econbiz.de/10013209375
Saved in:
9
Advertising and COVID-19 : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 587-589
Persistent link: https://www.econbiz.de/10012260238
Saved in:
10
Some interesting findings about Super Bowl advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 167-170
Persistent link: https://www.econbiz.de/10011581081
Saved in:
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