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Advertising
Consumer behaviour
82,982
Konsumentenverhalten
80,502
Marketing
31,413
Türkei
20,865
Turkey
16,440
Theorie
11,850
Theory
11,657
Relationship marketing
9,798
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9,736
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8,143
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8,089
Brand image
6,856
Markenimage
6,843
Deutschland
6,698
USA
6,342
Customer satisfaction
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5,706
Online-Handel
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5,147
Social web
5,142
Online-Marketing
5,113
Internet marketing
5,101
Markenartikel
4,712
Einzelhandel
4,595
Brand
4,566
Service quality
4,529
Dienstleistungsqualität
4,456
Retail trade
4,428
Electronic Commerce
4,085
E-commerce
3,791
Werbewirkung
3,781
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3,780
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Septianto, Felix
24
Gierl, Heribert
16
Eisend, Martin
15
Dahlén, Micael
14
Pelsmacker, Patrick de
13
Taylor, Charles Raymond
12
Wu, Linwan
12
Chan, Kara
11
Diehl, Sandra
11
Rosengren, Sara
11
Yoon, Sukki
11
Dens, Nathalie
10
Boerman, Sophie C.
9
Bruhn, Manfred
9
Evans, Nathaniel J.
9
Koschnick, Wolfgang J.
9
Pepels, Werner
9
Sahni, Navdeep S.
9
Thaichon, Park
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Ghose, Anindya
8
Hudders, Liselot
8
Mueller, Barbara
8
Phau, Ian
8
Quach, Sara
8
Shin, Jiwoong
8
Stafford, Marla Royne
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Terlutter, Ralf
8
Wilbur, Kenneth C.
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
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Allan, David
7
Bellman, Steven
7
Choi, Yung Kyun
7
Hayes, Jameson L.
7
Kaynak, Erdener
7
Keller, Kevin Lane
7
Kitchen, Philip J.
7
Mooij, Marieke K. de
7
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
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American Marketing Association
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Université Paris-Dauphine (Paris IX)
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Agricultural and Applied Economics Association - AAEA
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International Association of Business Communicators
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Charles H. Dyson School of Applied Economics and Management, Cornell University
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
NetLibrary, Inc
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
Tilburg University, School of Economics and Management
2
epubli GmbH
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
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Advertising Research Foundation
1
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Berufsverband Deutscher Markt- und Sozialforscher
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Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
Boston College / Department of Economics
1
C.E.P.R. Discussion Papers
1
Centro de Estudios Financieros <Madrid u.a.>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Department of Economics, Oxford University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutscher Marketing-Tag <34, 2006, Düsseldorf>
1
Deutscher Marketing-Verband
1
Dipartimento di Matematica Applicata, Università Ca' Foscari Venezia
1
Duncker & Humblot
1
Economist Conference Unit <London>
1
Erasmus Research Institute of Management
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
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International journal of advertising : the review of marketing communications
123
Journal of business research : JBR
107
Journal of marketing communications
98
Journal of advertising research
72
International journal of advertising : the quarterly review of marketing communications
71
Journal of promotion management : innovations in planning and applied research
51
European Journal of Marketing
49
Journal of advertising
47
Journal of Consumer Marketing
46
International journal of internet marketing and advertising : IJIMA
44
Journal of promotion management : JPM
42
Journal of retailing and consumer services
42
Journal of advertising : official publication of the American Academy of Advertising
36
Psychology & marketing
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
European journal of marketing : EJM
29
Journal of current issues and research in advertising : JCIRA
26
Journal of historical research in marketing
24
Health marketing quarterly
23
Young Consumers
22
Management science : journal of the Institute for Operations Research and the Management Sciences
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Marketing letters : a journal of research in marketing
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Journal of marketing
19
Journal of marketing research : JMR
19
SpringerLink / Bücher
19
Asia Pacific journal of marketing and logistics
18
International journal of consumer studies
17
Journal of Product & Brand Management
17
Journal of current issues and research in advertising
17
The journal of consumer marketing
17
Journal of business ethics : JOBE
16
Journal of global marketing
16
Marketing : ZFP ; journal of research and management
16
Marketing Intelligence & Planning
16
Young consumers : insight and ideas for responsible marketers
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
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ECONIS (ZBW)
3,333
Other ZBW resources
242
USB Cologne (EcoSocSci)
68
RePEc
31
BASE
11
EconStor
8
USB Cologne (business full texts)
1
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Showing
1
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date (oldest first)
1
Raising
consumers
: children and the American mass market in the early twentieth century
Jacobson, Lisa
-
2004
Persistent link: https://www.econbiz.de/10001945406
Saved in:
2
Advertising, society and consumer culture
Hovland, Roxanne
;
Wolburg, Joyce M.
-
2010
Persistent link: https://www.econbiz.de/10003908723
Saved in:
3
Advertising and the consumer
Whyte jr., William H.
- In:
Consumer problems : Proceedings of an institute …
,
(pp. 14-22)
.
19XX
Persistent link: https://www.econbiz.de/10003014540
Saved in:
4
Advertising message impact on
consumers
: how to enhance positive affect
Ford, John B.
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10013186351
Saved in:
5
When
consumers
tune out advertising messages : development and validation of a scale to measure advertising disengagement
Tripathi, Sanjeev
;
Jain, Varsha
;
Pandey, Jatin
; …
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10013186356
Saved in:
6
Advertising and Chinese society : impacts and issues
Cheng, Hong
(
ed.
)
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003878118
Saved in:
7
A critique of the advertising consumer as "target" : addressing advertising's reflective audience
Wilson, Tony
;
Yun, Choy Tuck
;
Sia Bee Chuan
;
Hong, Tan Teck
- In:
Explorations in critical studies of advertising
,
(pp. 261-274)
.
2017
Persistent link: https://www.econbiz.de/10011595026
Saved in:
8
Why marketers need new measures of consumer engagement : how expanding platforms, the 6-second ad, and fewer ads alter engagement and outcomes
Fulgoni, Gian M.
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 259-262
Persistent link: https://www.econbiz.de/10011929116
Saved in:
9
Der Konsument : Verbraucherbilder in Werbung, Konsumkritik und Verbraucherschutz 1945 - 1989
Gasteiger, Nepomuk
-
2010
Persistent link: https://www.econbiz.de/10003925571
Saved in:
10
The
marketing
power of emotion
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
-
2003
Persistent link: https://www.econbiz.de/10004766433
Saved in:
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