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Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility

Tam Duc Dinh; Mai Ngoc Khuong - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 4-22

Persistent link: https://www.econbiz.de/10011529157

Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM

Steffes Hansen, Sara; Lee, Jin Kyun; Lee, Shu-yueh - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 254-266

Persistent link: https://www.econbiz.de/10010424782

Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media

Weismueller, Jason; Harrigan, Paul; Wang, Shasha; … - In: Australasian marketing journal 28 (2020) 4, pp. 160-170

Persistent link: https://www.econbiz.de/10012429449

Effect of Advertising, Word of Mouth, Website Quality, and Risk Perception on Buying Interest (Study on Consumer E-Commerce Shopee)

Komariyah, Nur - 2019

This study aims to identify and analyze, 1. Effect of Welfare Benefits, 2. Effect of Work Experience, 3. Effect of Employee Salaries, 4. Against Employee Performance. Effect of welfare benefits, work experience, and employee salaries on employee performance. The purpose of this study is to...

Persistent link: https://www.econbiz.de/10012895482

The power of beauty? : the interactive effects of awe and online reviews on purchase intentions

Septianto, Felix; Kemper, Joya A.; Choi, Jinyoung - In: Journal of retailing and consumer services 54 (2020), pp. 1-11

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The impact of customer reviews and advertisement efforts on the performance of experience goods in electronic markets

Frick, Bernd; Kaimann, Daniel - In: Applied economics letters 24 (2017) 17, pp. 1237-1240

Persistent link: https://www.econbiz.de/10011852434

Measuring the value of recommendation links on product demand

Kumar, Anuj; Hosanagar, Kartik - In: Information systems research : ISR 30 (2019) 3, pp. 819-838

Persistent link: https://www.econbiz.de/10012118891

Effect of Advertising, Word of Mouth, Website Quality, and Risk Perception on Buying Interest (Study on Consumer E-Commerce Shopee)

Lasha, Sarah; Usman, Osly - 2019

This study aims to examine 1. The effect of advertising on buying interest, 2. The effect of word of mouth on buying interest, 3. The effect of website quality on buying interest, 4. The effect of risk perception on buying interest, 5. The effect of advertising, word of mouth, website quality,...

Persistent link: https://www.econbiz.de/10014109049

Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data

Ko, Eunhee Emily; Bowman, Douglas - In: International journal of research in marketing : IJRM ; … 40 (2023) 4, pp. 898-911

Persistent link: https://www.econbiz.de/10014451312

Challenges of digital advertising from the study of the influencers' phenomenon in social networks

Borau-Boira, Elena; Pérez-Escoda, Ana; Ruiz-Poveda … - In: Corporate communications : an international journal 28 (2023) 2, pp. 325-339

Persistent link: https://www.econbiz.de/10014288228

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