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~subject:"Advertising"
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Estimating Brand Equity from A...
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Subject
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Advertising
Brand image
11,047
Markenimage
10,930
Brand management
9,345
Markenführung
9,302
Markenartikel
9,149
Consumer behaviour
8,281
Konsumentenverhalten
8,221
Brand
8,109
Relationship marketing
2,263
Beziehungsmarketing
2,256
Social Web
1,202
Social web
1,202
Werbewirkung
1,177
Advertising effects
1,164
Deutschland
1,093
Online-Marketing
1,092
Internet marketing
1,081
Theorie
1,043
Theory
1,033
Herkunftsbezeichnung
943
Designation of origin
940
Marketingmanagement
915
Marketing management
905
Germany
842
USA
775
United States
755
Customer satisfaction
749
Tourism marketing
748
Tourismusmarketing
748
Werbung
746
Kundenzufriedenheit
740
Luxury goods
709
Luxusgüter
709
Markenpolitik
643
Brand loyalty
640
Handelsmarke
621
Einzelhandel
609
Store brand
597
Retail trade
593
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348
Free
96
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Article
554
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141
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498
Aufsatz in Zeitschrift
498
Aufsatz im Buch
33
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33
Graue Literatur
21
Non-commercial literature
21
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14
Arbeitspapier
13
Thesis
13
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13
research-article
8
Aufsatzsammlung
4
review
4
Collection of articles of several authors
3
Einführung
3
Sammelwerk
3
case-report
3
Bibliografie
2
Bibliografie enthalten
2
Bibliography included
2
Case study
2
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2
Conference paper
2
Fallstudie
2
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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English
651
German
37
Undetermined
6
French
1
Polish
1
Author
All
Gierl, Heribert
7
Keller, Kevin Lane
6
Rosengren, Sara
6
Ko, Eunju
5
Rozendaal, Esther
5
Buijzen, Moniek
4
Dahlén, Micael
4
Hayes, Jameson L.
4
Ketelaar, Paul E.
4
Klapper, Daniel
4
Kohli, Chiranjeev
4
Pelsmacker, Patrick de
4
Reijmersdal, Eva A. van
4
Romaniuk, Jenni
4
Srinivasan, Shuba
4
Vashisht, Devika
4
Wang, Jing
4
Allan, David
3
Allen, Chris T.
3
Arora, Nilesh
3
Chioveanu, Ioana
3
Clark, C. Robert
3
Cohen, Justin
3
Dens, Nathalie
3
Doraszelski, Ulrich
3
Draganska, Michaela
3
Du, Rex Yuxing
3
Guzman, Francisco
3
Hackley, Christopher E.
3
Hill, Shawndra
3
Huber, Frank
3
Karray, Salma
3
Kennedy, Rachel
3
Khan, Bilal Mustafa
3
Kim, Eunice
3
King, Karen Whitehill
3
Kumar, Piyush
3
Kumar, Rakesh
3
Kwak, Hyokjin
3
Meyer, Frederik
3
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Campus Verlag
1
Centre for Competition Policy, University of East Anglia
1
EconWPA
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Information Resources Management Association
1
Tagung Durch's Dickicht der Attraktionen - Marketing im Übergang vom Produkt- zum Kommunikationswettbewerb <1990, Nürnberg>
1
United States Trademark Association
1
Universität Mannheim
1
Université Paris-Dauphine
1
Université Paris-Dauphine (Paris IX)
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
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Published in...
All
Journal of business research : JBR
26
Journal of advertising research
24
Journal of marketing communications
23
International journal of advertising : the quarterly review of marketing communications
22
International journal of advertising : the review of marketing communications
22
Journal of advertising
15
Journal of promotion management : JPM
13
Journal of advertising : official publication of the American Academy of Advertising
11
The journal of product & brand management
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of retailing and consumer services
10
International journal of internet marketing and advertising : IJIMA
8
Journal of promotion management : innovations in planning and applied research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
European journal of marketing : EJM
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Psychology & marketing
6
The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
5
International journal of consumer studies
5
Journal of current issues and research in advertising : JCIRA
5
Marketing : ZFP ; journal of research and management
5
The journal of consumer marketing
5
International journal of production economics
4
Journal of Consumer Marketing
4
Journal of global marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Journal of marketing
4
Marketing letters : a journal of research in marketing
4
Report / Marketing Science Institute
4
Vision : the journal of business perspective
4
European journal of operational research : EJOR
3
International journal of hospitality management
3
Journal of Islamic marketing
3
Journal of Product & Brand Management
3
Journal of consumer marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of euromarketing
3
Journal of global fashion marketing : JGfM
3
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Source
All
ECONIS (ZBW)
658
Other ZBW resources
19
USB Cologne (EcoSocSci)
11
RePEc
7
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695
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1
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
2
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
3
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
4
The antecedents and consequences of
brand
experience and purchase intention
Shukla, Mahima
;
Sharma, Ashok
;
Misra, Richa
;
Jain, Vinamra
- In:
International journal of electronic business : IJEB
16
(
2021
)
3
,
pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
Saved in:
5
The influence of changing advertising support on consumers' perceptions of
brand
prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
6
Antecedents to purchase decision of high and low involvement products amongst Indian youth
Khare, Arpita
;
Rakesh, Sapna
- In:
International journal of business competition and …
1
(
2011
)
3
,
pp. 262-275
Persistent link: https://www.econbiz.de/10009161005
Saved in:
7
Effects of promotional-based advertising on
brand
associations
Clayton, Michael
;
Heo, Jun
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 309-315
Persistent link: https://www.econbiz.de/10009314005
Saved in:
8
How does
brand
marketing work in advertising?
Precourt, Geoffrey
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 230-231
Persistent link: https://www.econbiz.de/10011397032
Saved in:
9
Exploring the impact of consumer generated advertising (CGA) on consumer
brand
responses
Kennedy, Claire
;
Gannon, Valerie
;
Kennedy, Aileen
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 253-270
Persistent link: https://www.econbiz.de/10010519724
Saved in:
10
Measuring the impact of branded alcohol advertising and price on
brand
versus segment consumption
Terblanche-Smit, Marlize
;
Du Preez, Ronel
;
Van der …
- In:
International business and economics research journal
13
(
2014
)
6
,
pp. 1515-1523
Persistent link: https://www.econbiz.de/10011281037
Saved in:
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