Similar Search Results

Social media advertising features that enhance consumers' positive responses to ads

Hassan, Heba E. - In: Journal of promotion management : innovations in … 30 (2024) 5, pp. 874-900

Persistent link: https://www.econbiz.de/10015049470

The antecedents and consequences of brand experience and purchase intention

Shukla, Mahima; Sharma, Ashok; Misra, Richa; Jain, Vinamra - In: International journal of electronic business : IJEB 16 (2021) 3, pp. 215-238

Persistent link: https://www.econbiz.de/10012597995

Exploring the impact of consumer generated advertising (CGA) on consumer brand responses

Kennedy, Claire; Gannon, Valerie; Kennedy, Aileen - In: Journal of customer behaviour 13 (2014) 4, pp. 253-270

Persistent link: https://www.econbiz.de/10010519724

Advertising Viewability in Online Branding Campaigns

Bounie, David - 2017

A significant number of online ads served by publishers are actually never seen by Internet users. This results in ineffective branding campaigns and a considerable waste of money for advertisers. In reaction, more and more advertisers use technologies to measure the viewability of advertising...

Persistent link: https://www.econbiz.de/10012956175

Effect Celebrity Endorser, Social Media, Advertising, Content YouTube and Brand Awareness to Buy Consumer Interest

Ramadhanti, Evie - 2019

. Effect Against Buy Consumer Interests, 5. Effect of brand Awareness To Buy Consumer Interests, 6. Influence of Celebrity … Endorser, Social Media, Advertising, Content and brand Awareness Against Youtube Buy Consumer Interests. The purpose of this … Brand Awareness. This research was conducted in Indonesia precisely in Jakarta, Bogor, Depok, Tangerang, and Bekasi with …

Persistent link: https://www.econbiz.de/10012895191

The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement

Weeraporn Supotthamjaree; Preeda Srinaruewan - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 498-526

Persistent link: https://www.econbiz.de/10012670713

This ad's for you : how personalized SNS advertisements affect the consumer-brand relationship

Tran, Trang; Sen, Sandipan; Van Steenburg, Eric - In: Journal of consumer marketing 40 (2023) 4, pp. 458-469

Persistent link: https://www.econbiz.de/10014276012

Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention

Qayyum, Abdul; Jamil, Raja Ahmed; Shah, Adnan Muhammad; … - In: Journal of retailing and consumer services 75 (2023), pp. 1-16

Persistent link: https://www.econbiz.de/10014373268

Examining the effects of Facebook's personalized advertisements on brand love

Tran, Trang; Blanchflower, Tiffany M.; Lin, Chien-Wei - In: Journal of marketing theory and practice : JMTP 32 (2024) 1, pp. 61-80

Persistent link: https://www.econbiz.de/10014447780

Brand advertising in an access-ownership world : how marketing channels impact message persuasiveness

Harding, Lora Mitchell; Schenkel, Mark T. - In: Journal of marketing channels : ... distribution … 24 (2017) 1/2, pp. 51-72

Persistent link: https://www.econbiz.de/10011749105

1
2
3
4
5
6
7
8
9
10
Next
Last