Showing 1 - 8 of 8
Persistent link: https://www.econbiz.de/10003839067
Persistent link: https://www.econbiz.de/10009661444
The widespread growth of e-commerce has resulted in the proliferation of online search infomediaries (OSIs), who provide consumers with information about products and services sold by different firms (Parents), while also referring interested consumers to the Parents' website. Very often, both...
Persistent link: https://www.econbiz.de/10012841797
Recently, the disruptive impact of blockchain technology on the digital advertising industry has caught widespread attention. However, advertisers are uncertain of whether to adopt the blockchain, and it is unclear how publishers would allocate their spots facing this new technology. Although...
Persistent link: https://www.econbiz.de/10012829470
Persistent link: https://www.econbiz.de/10012294997
Persistent link: https://www.econbiz.de/10012295032
Persistent link: https://www.econbiz.de/10011648856
Persistent link: https://www.econbiz.de/10011747362