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The power of persuasion : a gu...
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Advertising
Verkauf
3,460
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Esch, Franz-Rudolf
7
Kroeber-Riel, Werner
5
Collins, Thomas L.
4
Mullainathan, Sendhil
4
Rapp, Stan
4
Schwartzstein, Joshua
4
Septianto, Felix
4
Shleifer, Andrei
4
Wang, Jing
4
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3
Fennis, Bob Michaël
3
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3
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3
Spotts, Harlan E.
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Stroebe, Wolfgang
3
Tellis, Gerard J.
3
Weinberger, Marc G.
3
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3
Yilmaz, Recep
3
Yoon, Sukki
3
Ambler, Tim
2
Assaf, A. Georges
2
Cauberghe, Veroline
2
Chang, Chingching
2
Choi, Miju
2
Choi, Youngjoon
2
Choi, Yung Kyun
2
Cornelis, Erlinde
2
Dodoo, Naa Amponsah
2
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2
Engel, James F.
2
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2
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2
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2
Hujber, Tanja
2
Kardes, Frank R.
2
Kim, Kacy K.
2
Kim, Yeonshin
2
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2
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1
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1
ICORIA <11, 2012, Stockholm>
1
IGI Global
1
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1
NetLibrary, Inc
1
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Philipp Reclam Junior <Stuttgart>
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1
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1
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1
United States Trademark Association
1
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Journal of advertising : official publication of the American Academy of Advertising
14
International journal of advertising : the quarterly review of marketing communications
13
International journal of advertising : the review of marketing communications
12
Journal of business research : JBR
10
Journal of advertising research
6
Psychology & marketing
6
Selling modernity : advertising in twentieth-century Germany
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
International journal of hospitality management
4
Journal of promotion management : JPM
4
Journal of retailing and consumer services
4
Marketing letters : a journal of research in marketing
4
The Sage handbook of advertising
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of current issues and research in advertising : JCIRA
3
Journal of global marketing
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Kohlhammer-Edition Marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The history of advertising
3
Administrative Sciences : open access journal
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
European journal of marketing : EJM
2
Europäische Hochschulschriften / 5
2
Frontiers of business research in China : selected publications from Chinese universities
2
Handbook of research on effective advertising strategies in the social media age
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
SpringerLink / Bücher
2
Working papers / W / Helsinki School of Economics and Business Administration
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
A century of marketing
1
Advances in advertising research
1
Advertising in new formats and media : current research and implications for marketers
1
American economic journal
1
Asian journal of management cases : AJMC
1
BLM-Schriftenreihe
1
Breaking new ground in theory and practice
1
Contemporary cultural studies
1
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ECONIS (ZBW)
298
USB Cologne (EcoSocSci)
8
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1
Advertising psychology and research : an introductory book
Lucas, Darrell B.
;
Britt, Steuart H.
-
1950
Persistent link: https://www.econbiz.de/10000038180
Saved in:
2
Successful direct mail advertising and
selling
Stone, Robert
-
1955
Persistent link: https://www.econbiz.de/10000328721
Saved in:
3
Trademarks in advertising and
selling
1966
Persistent link: https://www.econbiz.de/10003255260
Saved in:
4
Kauf-Instinkt : mit einem einfachen Modell des Konsumverhaltens zu zielsicheren Marketingstrategien
Hamm, Ingo
-
2019
-
1. Auflage
Persistent link: https://www.econbiz.de/10012040949
Saved in:
5
Journal of current issues and research in advertising : JCIRA
Philadelphia, Pa. : Taylor & Francis Group
;
anfangs: …
-
14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10000503876
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6
Möglichkeiten unbewusst wirkender Industriegüter-Werbung
Schuster, Helmut
-
1989
Persistent link: https://www.econbiz.de/10000078688
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7
Grundlagen der internationalen Werbung : mit einer empirischen Fallstudie über den Einsatz von Werten in der Werbung am Beispiel von "Der Spiegel" und "Time" 1972, 1982, 1992
Werner, Brigitte
-
1995
Persistent link: https://www.econbiz.de/10000908147
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8
Werbewirkung und Kaufverhalten : unter ökonomischen und psychologischen Aspekten
Mayer, Hans
-
1990
Persistent link: https://www.econbiz.de/10000793996
Saved in:
9
Advertising and
selling
Hollingworth, Harry L.
-
1985
-
Reprint, orig. publ. New York 1913
Persistent link: https://www.econbiz.de/10000697050
Saved in:
10
The theory of advertising
Scott, Walter Dill
-
1985
-
Reprint, orig. publ. Boston 1903
Persistent link: https://www.econbiz.de/10000702284
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