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Learning to improve : advertising research that guides practice
Stewart, David W. - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 786-789
Persistent link: https://www.econbiz.de/10009407836
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What "advertising knowledge" comprises and how to get it
Rossiter, John R. - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 774-785
Persistent link: https://www.econbiz.de/10009407837
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Tastes great but filling (then it could habe been)
Carlson, Les - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 769-773
Persistent link: https://www.econbiz.de/10009407838
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Evidence-based advertising : an application to persuasion
Armstrong, Jon Scott - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 743-767
Persistent link: https://www.econbiz.de/10009426413
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Reply to the comments on "Evidence-based advertising : an applications to persuasion
Armstrong, Jon Scott - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 790-794
Persistent link: https://www.econbiz.de/10009407833
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Predictive validity of evidence-based persuasion principles : an application of the index method
Armstrong, Jon Scott; Du, Rui; Green, Kesten C.; … - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 276-293
Persistent link: https://www.econbiz.de/10011453358
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Persuasion Principles Index : ready for pretesting advertisements
Green, Kesten C.; Armstrong, Jon Scott; Du, Rui; … - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 317-326
Persistent link: https://www.econbiz.de/10011453396
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Werbung mit Wirkung : bewährte Prinzipien überzeugend einsetzen
Armstrong, Jon Scott - 2011
Persistent link: https://www.econbiz.de/10009303420
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Using quasi-experimental data to develop empirical generalizations for persuasive advertising
Armstrong, Jon Scott; Patnaik, Sandeep - In: Journal of advertising research 49 (2009) 2, pp. 170-175
Persistent link: https://www.econbiz.de/10003860548
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Evidence on the effects of mandatory disclaimers in advertising
Green, Kesten C.; Armstrong, Jon Scott - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 293-304
Persistent link: https://www.econbiz.de/10009679197