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Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua; Teichman, Chaim - In: Health marketing quarterly 31 (2014) 2, pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
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The effects of direct-to-consumer advertising of pharmaceuticals on adherence
Cardon, James H.; Showalter, Mark H. - In: Applied economics 47 (2015) 49/51, pp. 5432-5444
Persistent link: https://www.econbiz.de/10011341789
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Financial inducements : growth in DTC magazine advertisements
Good, Megan C. - In: Services marketing quarterly 41 (2020) 4, pp. 306-321
Persistent link: https://www.econbiz.de/10012607276
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Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.; Sullivan, Helen W.; Berktold, Jennifer; … - In: Health marketing quarterly 38 (2021) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
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Causes and consequences of trust in direct-to-consumer prescription drug advertising
Ball, Jennifer Gerard; Manika, Danae; Stout, Patricia - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 216-247
Persistent link: https://www.econbiz.de/10011581139
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Consumer attitudes toward pharmaceutical direct-to-consumer advertising : an empirical study and the role of income
Joseph, Mathew; Spake, Deborah F.; Finney, Zachary - In: International journal of pharmaceutical and healthcare … 2 (2008) 2, pp. 117-133
Persistent link: https://www.econbiz.de/10003929457
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Direct-to-consumer advertising of pharmaceuticals : concepts, issues, and research
Silver, Lawrence S.; Stevens, Robert E.; Loudon, David - In: Health marketing quarterly 26 (2009/10) 4, pp. 251-258
Persistent link: https://www.econbiz.de/10003933189
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Medical advertising on demand : a content analysis of YouTube direct-to-consumer pharmaceutical advertisements
Muncy, James A.; Iyer, Rajesh; Eastman, Jacqueline K. - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 2/3, pp. 145-153
Persistent link: https://www.econbiz.de/10010517750
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Do perceptions of direct-to-consumer pharmaceutical advertising vary based on urban versus rural living?
Spake, Deborah F.; Joseph, Mathew; Megehee, Carol M. - In: Health marketing quarterly 31 (2014) 1, pp. 31-45
Persistent link: https://www.econbiz.de/10010362780
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Pharmaceutical direct-to-consumer advertising ; Pt. 2
Mukherjee, Avinandan (contributor) - 2013
Persistent link: https://www.econbiz.de/10010237499