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Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective

Wei, Mei-Ling; Delbaere, Majorie - In: International journal of pharmaceutical and healthcare … 9 (2015) 4, pp. 330-348

Persistent link: https://www.econbiz.de/10011479849

Content and compliance of pharmaceutical social media marketing

Huhman, Bruce A.; Limbu, Yam B. - In: Marketing intelligence & planning 34 (2016) 7, pp. 977-999

Persistent link: https://www.econbiz.de/10011623909

The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs

Darmawan, Ida; Huh, Jisu - In: Journal of global marketing 35 (2022) 1, pp. 21-36

Persistent link: https://www.econbiz.de/10012821770

Umbrella branding in pharmaceutical markets

Suppliet, Moritz - In: Journal of health economics 73 (2020), pp. 1-13

Persistent link: https://www.econbiz.de/10012495806

Practitioner perspectives on key challenges in pharmaceutical marketing and future research opportunities

Morgan, Carter; Zane, Daniel M. - In: Journal of public policy & marketing 41 (2022) 4, pp. 368-382

Persistent link: https://www.econbiz.de/10013384453

"Is there a gap in the market, and is there a market in the gap?" : How advertising planning performs markets

Jacobi, Erik S.; Freund, James; Araujo, Luis - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 37-61

Persistent link: https://www.econbiz.de/10010511385

Advertising strategy in the presence of reviews : an empirical analysis

Hollenbeck, Brett; Moorthy, Sridhar; Proserpio, Davide - In: Marketing science : the marketing journal of the … 38 (2019) 5, pp. 793-811

Persistent link: https://www.econbiz.de/10012120907

Advertising strategy in the presence of reviews : an empirical analysis

Hollenbeck, Brett; Moorthy, Sridhar; Proserpio, Davide - 2017

We study the relationship between online reviews and advertising spending in the hotel industry. Combining a dataset of … TripAdvisor reviews with other datasets describing these hotels' advertising expenditures, we show, first, that online ratings … advertising than hotels with lower ratings. This suggests that hotels treat TripAdvisor ratings and advertising spending as …

Persistent link: https://www.econbiz.de/10011897809

Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications

Fogel, Joshua; Teichman, Chaim - In: Health marketing quarterly 31 (2014) 2, pp. 150-166

Persistent link: https://www.econbiz.de/10010398948

The effects of direct-to-consumer advertising of pharmaceuticals on adherence

Cardon, James H.; Showalter, Mark H. - In: Applied economics 47 (2015) 49/51, pp. 5432-5444

Persistent link: https://www.econbiz.de/10011341789

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