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Advertising
Consumer behaviour
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81,099
Brand management
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17,318
Theorie
9,914
Relationship marketing
9,798
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9,762
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9,750
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9,153
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9,110
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6,381
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6,356
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6,076
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5,941
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5,256
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5,224
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4,788
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4,591
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4,541
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4,504
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4,446
Werbewirkung
4,022
Advertising effects
3,972
Electronic Commerce
3,811
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3,676
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3,590
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3,553
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3,546
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3,466
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3,398
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Septianto, Felix
25
Eisend, Martin
16
Gierl, Heribert
16
Taylor, Charles Raymond
15
Dahlén, Micael
14
Pelsmacker, Patrick de
14
Dens, Nathalie
13
Chan, Kara
11
Diehl, Sandra
11
Rosengren, Sara
11
Wu, Linwan
11
Yoon, Sukki
11
Boerman, Sophie C.
9
Dodoo, Naa Amponsah
9
Evans, Nathaniel J.
9
Hudders, Liselot
9
Mueller, Barbara
9
Sahni, Navdeep S.
9
Thaichon, Park
9
Torres, Ivonne M.
9
Bellman, Steven
8
Ghose, Anindya
8
Quach, Sara
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Terlutter, Ralf
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Choi, Yung Kyun
7
Keller, Kevin Lane
7
Mooij, Marieke K. de
7
Moshary, Sarah
7
Phau, Ian
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Haley, Eric John
6
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National Bureau of Economic Research
8
Springer Fachmedien Wiesbaden
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American Marketing Association
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
American association of Advertising Agencies
1
Association of National Advertisers
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Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
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Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
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Erasmus Research Institute of Management
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Europa Verlag Ges. m.b.H. & Co. KG
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European Advertising Academy
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Forschungsgruppe Konsum und Verhalten
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Fördergesellschaft Marketing an der Universität Augsburg
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Förderverein Marburger Japan-Reihe
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Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
ICORIA <17., 2018, Valencia>
1
IP Deutschland GmbH <Köln>
1
Information Resources Management Association
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Museum der Arbeit <Hamburg>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
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International journal of advertising : the review of marketing communications
127
Journal of business research : JBR
110
Journal of marketing communications
101
Journal of advertising research
83
International journal of advertising : the quarterly review of marketing communications
73
Journal of advertising
57
Journal of promotion management : innovations in planning and applied research
49
Journal of promotion management : JPM
44
Journal of retailing and consumer services
42
Psychology & marketing
41
International journal of internet marketing and advertising : IJIMA
40
Journal of advertising : official publication of the American Academy of Advertising
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
Journal of Consumer Marketing
31
European journal of marketing : EJM
24
Health marketing quarterly
24
Journal of current issues and research in advertising : JCIRA
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of historical research in marketing
21
Marketing letters : a journal of research in marketing
21
Journal of international consumer marketing
20
Strategic Direction
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of current issues and research in advertising
19
Asia Pacific journal of marketing and logistics
18
European Journal of Marketing
18
Journal of global marketing
18
Journal of marketing
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Marketing : ZFP ; journal of research and management
18
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of business ethics : JOBE
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Young consumers : insight and ideas for responsible marketers
15
Journal of Product & Brand Management
14
Marketing intelligence & planning
14
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Source
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ECONIS (ZBW)
3,216
Other ZBW resources
144
USB Cologne (EcoSocSci)
9
EconStor
8
RePEc
4
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1
Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
2
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
3
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
4
Green advertising for the sustainable luxury market
Lim, Dong Jae
;
Youn, Nara
;
Eom, Hyo Jin
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 288-296
Persistent link: https://www.econbiz.de/10012668454
Saved in:
5
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
6
Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun
;
Seo, Yuri
;
Wagner, Udo
;
Yoon, Sukki
- In:
Journal of business research : JBR
117
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
Saved in:
7
Luxury brand advertising : editorial : theory and practice
Ko, Eunju
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
Saved in:
8
Luxury brand advertising
Ko, Eunju
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012260268
Saved in:
9
Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Kim, Seoyoung
;
Lee, Sungkyu
;
Lee, Jong-Ho
;
Taylor, …
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
Saved in:
10
Grotesque imagery enhances the persuasiveness of luxury brand advertising
An, Donghwy
;
Lee, Chulsung
;
Kim, Janghyun
;
Youn, Nara
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 783-801
Persistent link: https://www.econbiz.de/10012260276
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