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Major influence factors in children's consumer socialization

Dotson, Michael J.; Hyatt, Eva M. - In: Journal of Consumer Marketing 22 (2005) 1, pp. 35-42

identification with brand names in the usa along with an updated overview of the major findings in the consumer socialization … literature, and to then provide an empirical explanation of how the consumer socialization process works with today's children … designed to measure young people's attitudes toward, and interaction with, the various consumer socialization agents and …

Persistent link: https://www.econbiz.de/10014848438

Children, media and consumption

Tufte, Birgitte - In: Young Consumers 5 (2004) 1, pp. 69-76

Reports a five‐year Danish study into levels of consumer socialisation among children, showing how they have been affected by new and proliferating communications media; issues include their spending and saving abilities, brand awareness, media use, interests and activities, while advertising...

Persistent link: https://www.econbiz.de/10015044050

The influence of parental styles on children's consumption

Wisenblit, Joseph Z.; Priluck, Randi; Pirog, Stephen F. - In: The journal of consumer marketing 30 (2013) 4, pp. 320-327

Persistent link: https://www.econbiz.de/10009788908

The tweens market and responses to advertising in Denmark and Hong Kong

Andersen, Lars P.; Tufle, Birgitte; Rasmussen, Jeanette; … - In: Young Consumers 9 (2008) 3, pp. 189-200

Purpose – The purpose of this paper is to compare sources of money as well as responses to television commercials and pop up advertisements on the internet among young “tween” consumers in Denmark and Hong Kong. Findings are compared with existing preconceptions of the tween segment in the...

Persistent link: https://www.econbiz.de/10015044203

Advertising and Chinese society : impacts and issues

Cheng, Hong (ed.) - 2009 - 1. ed.

Persistent link: https://www.econbiz.de/10003878118

The role of socialization agents in adolescents' responses to app-based mobile advertising

Shin, Wonsun; Lwin, May O.; Yee, Andrew Z. H.; Kee, Kalya M. - In: International journal of advertising : the review of … 39 (2020) 3, pp. 365-386

Persistent link: https://www.econbiz.de/10012200490

Gender Jenga : the role of advertising in gender stereotypes within educational and non-educational games

Bush, Bianca; Furnham, Adrian - In: Young consumers : insight and ideas for responsible … 14 (2013) 3, pp. 216-229

Persistent link: https://www.econbiz.de/10010188078

The influence of parental styles on children's consumption

Wisenblit, Joseph Z.; Priluck, Randi; Pirog, Stephen F. - In: Journal of Consumer Marketing 30 (2013) 4, pp. 320-327

Purpose – This study aims to examine parental styles based on levels of nurturing and authoritarianism to determine mothers' awareness of children's media exposure, likelihood of setting media and consumption limits and communications with children about commercial messages....

Persistent link: https://www.econbiz.de/10014849857

Effects of television advertising on children in the Middle East

Nassar, Mohamed A.; Al Zien, Abdulaziz - In: Education, Business and Society: Contemporary Middle … 5 (2012) 4, pp. 267-280

Purpose – The purpose of this paper is to describe exploratory work which investigated the negative effects of television commercials on children in the Middle East. Design/methodology/approach – The extant literature on issues relating to the effects of television advertising on children...

Persistent link: https://www.econbiz.de/10014714824

Advertising message processing amongst urban children

Panwar, J.S.; Agnihotri, Milan - In: Asia Pacific Journal of Marketing and Logistics 18 (2006) 4, pp. 303-327

Purpose – This study is designed to extend knowledge of cognitive processing of advertising messages by urban children in India. Design/methodology/approach – Data were collected from 250 children aged between 7 and 12 years, drawn in the sample from five major towns of the relatively...

Persistent link: https://www.econbiz.de/10014674603

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