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The influence of alcohol on advertising perception and recall during a sports viewing experience
Ellert, Guido; Schafmeister, Guido; Mueller, Florian; … - In: European Sport management quarterly : ESMQ 14 (2014) 2, pp. 153-170
Persistent link: https://www.econbiz.de/10010376554
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Exploring the factors of green advertising that entices purchase behaviour among Bangaloreans
Saravanaraj, M. G.; Pillai, Sruthi - In: International journal of business excellence 14 (2018) 2, pp. 275-283
Persistent link: https://www.econbiz.de/10011954116
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Advertising decision makers' and consumers' perceptions of media substitutability
Golob, Urša; Podnar, Klement - In: Journal of promotion management : JPM 21 (2015) 6, pp. 798-816
Persistent link: https://www.econbiz.de/10011433666
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Generation Z's and millennials' perception of masculinity in advertising : a challenge for advertisers
Kreicbergs, Toms; Ščeulovs, Deniss - In: Trends economics and management 17 (2023) 41, pp. 21-39
Purpose of the article: To explore Genneration Z's and millennials' perceptions of masculinity in advertising and determine which type of masculinity and which masculinity characteristics consumers favour in a masculine character or the advertising message centred around masculinity. This can...
Persistent link: https://www.econbiz.de/10014318225
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The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131920
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The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131921
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Coarse thinking and persuasion
Mullainathan, Sendhil; Schwartzstein, Joshua; Shleifer, … - In: The quarterly journal of economics 123 (2008) 2, pp. 577-619
Persistent link: https://www.econbiz.de/10003880862
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Compliance to Islamic marketing practices among businesses in Malaysia
Abdullah, Kalthom; Mohd. Ismail Ahmad - In: Journal of Islamic marketing : JIMA 1 (2010) 3, pp. 286-297
Persistent link: https://www.econbiz.de/10008701575
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The effect and moderation of gender identity congruity : utilizing "real women" advertising images
Feiereisen, Stéphanie; Broderick, Amanda J.; Douglas, … - In: Psychology & marketing 26 (2009) 9, pp. 813-843
Persistent link: https://www.econbiz.de/10003874069
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The role of frequency of experience with a product category and temporal orientation in self-referent advertising
Dimofte, Claudiu V.; Yalch, Richard F. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 3, pp. 343-354
Persistent link: https://www.econbiz.de/10008658284