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~subject:"Advertising effects"
~subject:"Broadcasting policy"
~subject:"Rundfunkpolitik"
~subject:"Welt"
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Advertising effects
Broadcasting policy
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Corneo, Giacomo
9
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7
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4
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4
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3
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3
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3
Kataria, Mitesh
3
Kempe, David
3
Maule, Christopher J.
3
Regner, Tobias
3
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3
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3
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3
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3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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Vereinte Nationen / Economic Commission for Latin America and the Caribbean
2
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1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Carnegie Commission on Educational Television
1
Central Treaty Organization
1
Centre National d'Etudes des Télécommunications <Paris>
1
Confederation of Indian Industry
1
Deutsches Institut für Wirtschaftsforschung
1
Economic Council of Canada
1
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1
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1
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1
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1
UNESCO / Department of Mass Communications
1
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
6
Journal of marketing communications
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
Kom / Kommission der Europäischen Gemeinschaften
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
European journal of marketing : EJM
3
Journal of marketing research : JMR
3
Studien zur Ordnungspolitik im Fernsehwesen
3
The economist
3
Arts and the market
2
Courrier hebdomadaire / Centre de Recherche et d'Information Socio-Politiques
2
Discussion paper / Centre for Economic Policy Research
2
Discussion papers in economics and management / A / University of Reading, Department of Economics
2
Diskussionsbeiträge aus dem Institut für Volkswirtschaftslehre, Universität Hohenheim
2
Europäische Hochschulschriften / 40
2
Europäische Hochschulschriften / 5
2
International and comparative broadcasting
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of East European management studies : JEEMS
2
Journal of advertising research
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of the Academy of Marketing Science
2
R / Rand Corporation
2
Reports and papers on mass communication
2
Stellungnahmen und Berichte WSA / Wirtschafts- und Sozialausschuß der Europäischen Gemeinschaften
2
Working paper series
2
A BFI book
1
A Bantam book
1
Advances in media, entertainment, and the arts (AMEA) book series
1
Angewandte Medienforschung
1
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
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Beiträge zur Rundfunkökonomie
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Beiträge zur Strukturforschung
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1
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Business history review
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ECONIS (ZBW)
279
EconStor
3
USB Cologne (EcoSocSci)
2
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1
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
2
Television
advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
3
Internet versus
television
advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
4
The role of the marketing mix in
television
media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana
;
Filkov, German
- In:
Economic development : journal of the Institute of …
16
(
2014
)
1/2
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
Saved in:
5
Television
advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
6
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
7
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
8
Was
television
responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
Saved in:
9
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
10
Economia della televisione
Gambaro, Marco
;
Silva, Francesco
-
1992
Persistent link: https://www.econbiz.de/10000885519
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