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~subject:"Advertising effects"
~subject:"Consumer behaviour"
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Advertising effects
Consumer behaviour
Theory
Konsumentenverhalten
79,057
Theorie
9,825
Brand management
9,376
Markenführung
9,375
Markenartikel
9,114
Youth
9,038
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8,935
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8,929
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8,922
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8,020
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7,257
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7,208
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6,219
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5,813
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5,523
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5,450
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5,436
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5,426
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5,423
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4,841
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4,837
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4,570
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4,515
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4,489
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4,365
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4,316
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4,314
Retail trade
4,266
Werbewirkung
3,749
Verbraucherverhalten
3,569
Electronic Commerce
3,563
Experiment
3,511
E-commerce
3,450
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3,232
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3,189
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3,108
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2,953
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Han, Heesup
115
Belk, Russell W.
110
Mattila, Anna S.
96
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94
Phau, Ian
84
Lusk, Jayson L.
83
Bauer, Hans H.
82
Huber, Frank
80
Gierl, Heribert
79
Herrmann, Andreas
77
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
70
Khare, Arpita
69
Dwivedi, Yogesh Kumar
68
Bagozzi, Richard P.
67
Loureiro, Sandra Maria Correia
66
Nayga, Rodolfo M.
66
Septianto, Felix
66
Foxall, Gordon R.
63
Wansink, Brian
63
Agarwal, Sumit
62
Stavins, Joanna
61
Paul, Justin
59
Chintagunta, Pradeep K.
57
Jang, Soocheong
57
Pelsmacker, Patrick de
56
Janssen, Maarten C. W.
55
Ko, Eunju
55
Laroche, Michel
55
Verhoef, Peter C.
55
Thøgersen, John
53
Warlop, Luk
53
Rajagopal
51
Walsh, Gianfranco
51
Krishna, Aradhna
50
Rock, Bram de
49
Hollebeek, Linda D.
48
Bruwer, Johan
47
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National Bureau of Economic Research
517
Springer Fachmedien Wiesbaden
90
OECD
44
American Marketing Association
34
International Energy Agency
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IGI Global
28
Information Resources Management Association
23
Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
19
Institut für Demoskopie Allensbach
18
Edward Elgar Publishing
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Nordic Council of Ministers
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Friedrich-Schiller-Universität Jena
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RWTH Aachen
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Österreichisches Institut für Wirtschaftsforschung
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Christian-Albrechts-Universität zu Kiel
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Deutscher Dialogmarketing Verband
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Nomos Verlagsgesellschaft
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Axel-Springer-Verlag
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Robert Schuman Centre for Advanced Studies
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Fördergesellschaft Marketing an der Universität Augsburg
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7
Organisation for Economic Co-operation and Development
7
Technische Universität Braunschweig
7
Universitat Pompeu Fabra / Departament d'Economia i Empresa
7
Weltwirtschaftsforum
7
Center of Market Oriented Product and Production Management
6
Deutschland / Bundeswehr / Universität Hamburg
6
Europäische Kommission
6
Findomestic Banca <Florenz>
6
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Journal of business research : JBR
1,987
Journal of retailing and consumer services
1,933
International journal of consumer studies
762
International journal of hospitality management
724
Psychology & marketing
663
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER working paper series
515
Working paper / National Bureau of Economic Research, Inc.
446
The journal of product & brand management
396
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
390
European journal of marketing : EJM
350
The journal of brand management : an international journal
349
Journal of marketing research : JMR
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
343
Journal of international consumer marketing
320
Journal of travel and tourism marketing
317
Journal of marketing management : MM
309
Journal of retailing
305
Cogent business & management
297
Journal of marketing communications
297
SpringerLink / Bücher
297
Marketing letters : a journal of research in marketing
295
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
293
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
The international review of retail, distribution and consumer research
289
Journal of consumer behaviour : an international research review
284
Journal of fashion marketing and management
284
The journal of consumer marketing
284
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
279
Journal of the Academy of Marketing Science
269
Technological forecasting & social change : an international journal
263
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
255
Young consumers : insight and ideas for responsible marketers
248
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Source
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ECONIS (ZBW)
79,534
RePEc
150
BASE
38
EconStor
23
Showing
1
-
10
of
79,745
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
3
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
4
Young New Zealand shoppers'
brand
perceptions and ethnocentricity
Shergill, Gurvinder S.
;
Rosmala, Yuli
;
Parsons, Andrew G.
- In:
International journal of retail & distribution management
38
(
2010
)
8
,
pp. 613-624
Persistent link: https://www.econbiz.de/10008651873
Saved in:
5
Do consumers perceive differences between a US global
brand
and domestic
brand
? : a consumer-based
brand
equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
6
Fashion
value brands : the relationship between identity and image
Ross, Jill
;
Harradine, Rod
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10009268722
Saved in:
7
Can Islam and status consumption live together in the house of
fashion
clothing?
O’Cass, Aron
;
Lee, Wai Jin
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 440-459
Persistent link: https://www.econbiz.de/10010198000
Saved in:
8
In search of status through brands from Western and Asian origins : examining the changing face of
fashion
clothing consumption in Chinese young adults
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 505-515
Persistent link: https://www.econbiz.de/10010128319
Saved in:
9
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
10
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
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