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~subject:"Advertising effects"
~subject:"Social Web"
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Advertising effects
Social Web
Konsumentenverhalten
79,055
Consumer behaviour
78,623
Theorie
9,824
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9,638
Brand management
9,376
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9,375
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9,036
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5,813
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5,436
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5,426
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5,423
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4,837
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4,570
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4,515
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4,489
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4,365
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4,316
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4,314
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4,266
Werbewirkung
3,749
Verbraucherverhalten
3,569
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3,563
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3,511
E-commerce
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3,232
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27
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Gierl, Heribert
25
Dens, Nathalie
22
Dwivedi, Yogesh Kumar
20
Filieri, Raffaele
20
Bauer, Hans H.
19
Esch, Franz-Rudolf
18
Huber, Frank
18
Loureiro, Sandra Maria Correia
17
Pauwels, Koen
17
Diehl, Sandra
16
Hudders, Liselot
16
Flavián Blanco, Carlos
15
Ko, Eunju
15
Martínez-López, Francisco J.
15
Usman, Osly
15
Yoon, Sukki
15
Eisend, Martin
14
Ghose, Anindya
14
Thaichon, Park
14
Chan, Kara
13
Dahlén, Micael
13
Hollebeek, Linda D.
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Muehling, Darrel D.
13
Reijmersdal, Eva A. van
13
Rita, Paulo
13
Wu, Linwan
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Yoon, Hye Jin
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12
Gázquez-Abad, Juan Carlos
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Kareklas, Ioannis
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Kulczynski, Alicia
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Stephen, Andrew T.
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Torres, Ivonne M.
12
Bigné Alcañiz, J. Enrique
11
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2
De Gruyter Oldenbourg
2
Erasmus Research Institute of Management
2
Helmut-Schmidt-Universität
2
Shaker Verlag
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Association of National Advertisers
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Avrim Lazar and Associates
1
Bayerische Landeszentrale für Neue Medien
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Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
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Eberhard Karls Universität Tübingen
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Edward Elgar Publishing
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European Advertising Academy
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Friedrich-Schiller-Universität Jena
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Fritz Knapp Verlag
1
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1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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Handelshochschule Leipzig
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Haufe-Lexware GmbH & Co. KG
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
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Journal of business research : JBR
358
Journal of retailing and consumer services
225
Journal of marketing communications
167
International journal of advertising : the review of marketing communications
164
International journal of internet marketing and advertising : IJIMA
126
International journal of advertising : the quarterly review of marketing communications
106
Psychology & marketing
101
Journal of promotion management : innovations in planning and applied research
94
The journal of product & brand management
92
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
80
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
78
Journal of advertising research
75
Journal of promotion management : JPM
73
Technological forecasting & social change : an international journal
69
The journal of brand management : an international journal
69
Young consumers : insight and ideas for responsible marketers
57
International journal of consumer studies
55
Journal of advertising : official publication of the American Academy of Advertising
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Marketing letters : a journal of research in marketing
53
Asia Pacific journal of marketing and logistics
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
International journal of electronic marketing and retailing : IJEMR
51
Journal of internet commerce
51
International journal of hospitality management
50
Journal of marketing research : JMR
50
Journal of marketing
49
European journal of marketing : EJM
48
Marketing intelligence & planning
45
Journal of fashion marketing and management
44
Cogent business & management
43
Journal of international consumer marketing
43
Journal of electronic commerce research : JECR
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
The journal of consumer marketing
42
Tourism management : research, policies, practice
42
Journal of marketing management : MM
40
Journal of the Academy of Marketing Science
38
Electronic commerce research
37
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ECONIS (ZBW)
8,157
EconStor
3
OLC EcoSci
1
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date (oldest first)
1
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
2
Online behaviour of luxury
fashion
brand
advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
3
Web atmospheric qualities in luxury
fashion
brand
web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
4
The implications of digital marketing on WeChat for luxury
fashion
brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
5
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
6
User engagement in social media : an explorative study of Swedish
fashion
brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
7
How does visual merchandising in
fashion
retail stores affect consumers'
brand
attitude and purchase intention?
Park, Hyun Hee
;
Jeon, Jung Ok
;
Sullivan, Pauline
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
Saved in:
8
Social comparison of luxury
fashion
brands : impact of ostentation and media habits
Tak, Preeti
;
Pareek, Ashish
;
Rishi, Bikramjit
- In:
The IUP journal of marketing management : IJMM
16
(
2017
)
1
,
pp. 29-46
Persistent link: https://www.econbiz.de/10011751004
Saved in:
9
Social media, online
brand
communities, and customer engagement in the
fashion
industry
Helal, Guida
- In:
Leveraging computer-mediated marketing environments
,
(pp. 143-172)
.
2019
Persistent link: https://www.econbiz.de/10011971314
Saved in:
10
An integrative model for online community citizenship behavior of luxury
fashion
brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
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