Similar Search Results - EconBiz

Effective communications and advertising for financial institutions

Burns, Thomas J. - 1986

Persistent link: https://www.econbiz.de/10000675314

Cyclical effects of advertising on hotel sales, risk and return

Chen, Ming-Hsiang - In: International journal of hospitality management 46 (2015), pp. 169-179

Persistent link: https://www.econbiz.de/10011301974

Advertising effectiveness : the moderating effect of firm strategy

McAlister, Leigh; Srinivasan, Raji; Jindal, Niket; … - In: Journal of marketing research : JMR 53 (2016) 2, pp. 207-224

Persistent link: https://www.econbiz.de/10011485280

Causal Effect of Advertisement on Profit and Sales

Singh, Sanjeet - 2011

The present study evaluates the relationship between advertisement expenditure, sales revenue and the profits of companies, which are listed in the National Stock Exchange (NSE).In the past researchers evaluated the impact of sales on advertisement or sales. The present research will study the...

Persistent link: https://www.econbiz.de/10013121793

Is advertising an underappreciated driver of sales growth in B2B markets? : theoretical perspectives and empirical evidence

Guenther, Miriam; Guenther, Peter - In: Industrial marketing management : the international … 87 (2020), pp. 76-89

Persistent link: https://www.econbiz.de/10012285136

Differential effect of advertising frequency on sales turnover and ads to sales ratio

Ngwakwe, Collins C. - In: Copernican Journal of Finance & Accounting : CJF&A 13 (2024) 1, pp. 27-42

Persistent link: https://www.econbiz.de/10014633040

Islamic advertising in Nigeria : an assessment

Abdullahi, Shafiu Ibrahim - In: International journal of islamic marketing and branding 2 (2017) 1, pp. 65-84

Persistent link: https://www.econbiz.de/10011777830

Statistical and managerial relevance of aggregation level and heterogeneity in sales response models

Hruschka, Harald - In: Marketing : journal of research and management 2 (2006) 2, pp. 94-102

Persistent link: https://www.econbiz.de/10003391506

Relevance of aggregation level and heterogeneity in sales response models

Hruschka, Harald - 2003

Persistent link: https://www.econbiz.de/10001805813

Web advertising and marketing

Testerman, Joshua O.; Kuegler, Thomas J.; Dowling, Paul J. - 1996

Persistent link: https://www.econbiz.de/10000584151

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