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Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness

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Impact of TV advertisement on the "response process" of the private service holders of Bangladesh

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Impact of advertising on behaviour of consumers of low and high level of consumption of diary products

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Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits

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How does the attitude to sustainable food influence the perception of customers at the point of sale? : an eye-tracking study

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Importance of sustainable consumption. Consumers associate sustainable products with ecological and regional production including a high credibility. In order to take advantage of this trend manufacturers of sustainable foods must communicate the sustainability of their products via packaging...

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Colour temperature in advertising and its impact on consumer purchase intentions

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The moderating role of religiosity on cause related advertising campaigns

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Consumer's attitude to receive and response to SMS advertising

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Exclusivity in online targeted promotions : cross-cultural preferences of consumers

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