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~subject:"Advertising effects"
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Advertising effects
Werbung
13,855
Advertising
9,788
Werbewirkung
3,792
Konsumentenverhalten
2,873
Consumer behaviour
2,867
Online-Marketing
1,789
Internet marketing
1,784
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Theory
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Deutschland
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USA
906
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790
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756
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734
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advertising
648
Marketingmanagement
640
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621
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551
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550
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472
Preismanagement
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Pricing strategy
460
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438
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346
Brand
345
Target group
333
Werbewirtschaft
313
Competition
298
Werbepsychologie
298
Öffentlichkeitsarbeit
286
Advertising industry
277
Vereinigte Staaten
276
Spieltheorie
271
Psychology of advertising
269
Internet
268
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Pelsmacker, Patrick de
19
Eisend, Martin
18
Gierl, Heribert
18
Septianto, Felix
18
Rosengren, Sara
16
Diehl, Sandra
15
Dahlén, Micael
14
Kaiser, Harry M.
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Stafford, Marla Royne
13
Taylor, Charles Raymond
13
Reijmersdal, Eva A. van
12
Rozendaal, Esther
12
Dens, Nathalie
11
Sahni, Navdeep S.
11
Terlutter, Ralf
11
Torres, Ivonne M.
11
Wilbur, Kenneth C.
11
Wilson, Rick T.
11
Chan, Kara
10
Esch, Franz-Rudolf
10
Evans, Nathaniel J.
10
Malik, Garima
10
Mueller, Barbara
10
Sayedi, Amin
10
Bellman, Steven
9
Buijzen, Moniek
9
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Weinberger, Marc G.
9
Wu, Linwan
9
Boerman, Sophie C.
8
Campbell, Colin L.
8
Okazaki, Shintaro
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Poels, Karolien
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
European Advertising Academy
2
IGI Global
2
IP Deutschland GmbH <Köln>
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Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Peter Lang GmbH
2
Anheuser-Busch, Inc.
1
Association of National Advertisers
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Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Erasmus Research Institute of Management
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
Institute of Practioners in Advertising
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Business
1
Market Research Society
1
Marketing Science Institute
1
NetLibrary, Inc
1
New Mexico
1
New Mexico State Highway Commission
1
Nikkei Kōkoku Kenkyūsho <Tokio>
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
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International journal of advertising : the review of marketing communications
159
International journal of advertising : the quarterly review of marketing communications
123
Journal of business research : JBR
112
Journal of marketing communications
110
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
95
Journal of promotion management : innovations in planning and applied research
56
Journal of promotion management : JPM
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
International journal of internet marketing and advertising : IJIMA
41
Psychology & marketing
40
Journal of current issues and research in advertising : JCIRA
35
Journal of retailing and consumer services
34
European journal of marketing : EJM
33
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Young consumers : insight and ideas for responsible marketers
25
Journal of advertising
24
Journal of marketing research : JMR
24
Journal of current issues and research in advertising
23
Journal of global marketing
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Marketing letters : a journal of research in marketing
22
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of marketing research
17
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
International journal of consumer studies
16
SpringerLink / Bücher
16
Marketing : ZFP ; journal of research and management
15
Journal of business ethics : JOBE
14
International journal of hospitality management
13
Journal of the Academy of Marketing Science
13
Marketing intelligence & planning
13
Australasian marketing journal
12
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ECONIS (ZBW)
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1
Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?
Pechmann, Cornelia
;
Ratneshwar, Srinivasan
-
1993
Persistent link: https://www.econbiz.de/10000883452
Saved in:
2
How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian
;
Ray, Michael L.
-
1993
Persistent link: https://www.econbiz.de/10000883454
Saved in:
3
Theoretical approaches for studying effects of media context on advertising perception
Juntunen, Arja
-
1994
Persistent link: https://www.econbiz.de/10000885351
Saved in:
4
Japan's market & advertising 1985
1985
-
Partially rev
Persistent link: https://www.econbiz.de/10000741079
Saved in:
5
Advertising recall as a measure of advertising effect : 2 papers
1989
Persistent link: https://www.econbiz.de/10000778466
Saved in:
6
Principles and applications of psychographic research in advertising
Tkocz, Zygmunt
-
1989
Persistent link: https://www.econbiz.de/10000759262
Saved in:
7
Measuring the effectiveness of image and linkage advertising : the nitty-gitty of maxi-marketing
Woodside, Arch G.
-
1996
Persistent link: https://www.econbiz.de/10000553980
Saved in:
8
Rhetoric and ideology in advertising : a content analytical study of American advertising
Ericsson, Lars O.
;
Ohlsson, Ragnar
;
Tännsjö, Torbjörn
-
1978
Persistent link: https://www.econbiz.de/10000558937
Saved in:
9
On the determination of advertising effectiveness : An empirical study of the German cigarette market
Reuijl, Jan C.
-
1982
Persistent link: https://www.econbiz.de/10000559524
Saved in:
10
Advertising
Heath, Ray Brian
-
1968
Persistent link: https://www.econbiz.de/10000615396
Saved in:
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