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The role of cognitive absorption in the experienced users' behaviour towards e-mail advertisements
Sukumaran, Alagirisamy Kamatchi Subbiah - In: International journal of business information systems : … 39 (2022) 1, pp. 116-132
Persistent link: https://www.econbiz.de/10012887873
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Does it pay to read your junk mail? : Evidence of the effect of advertising on home equity credit choices
Agarwal, Sumit (contributor);  … - 2008 - Rev.
We examine the effect of direct mail (commonly referred to as junk mail) advertising on individual financial decisions by studying consumer choice of home equity debt contracts. Consistent with the theoretical predictions, we find that financial variables underlying the relative pricing of debt...
Persistent link: https://www.econbiz.de/10003774092
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Consumer adoption of no junk mail stickers : an extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness
Simon, Françoise - In: Journal of retailing and consumer services 29 (2016), pp. 12-21
Persistent link: https://www.econbiz.de/10011442341
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Making sense of metaphor : the impact of target-group-specific headlines in direct mail
Kolsaker, Ailsa; Görtz, Dirk; Gilbert, David C. - In: Journal of marketing communications 22 (2016) 1, pp. 56-82
Persistent link: https://www.econbiz.de/10011536072
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Snowball to avalnache : understanding the different predictors of the intention to propagate online marketing messages
Chiu, Hung-chang; Pant, Anurag; Hiesh, Yi-ching; Lee, Monle - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1255-1273
Persistent link: https://www.econbiz.de/10010414789
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E-mail advertising in Syria : assessing beliefs, attitudes, and behaviors
Mahmoud, Ali Bassam - In: Journal of promotion management : JPM 21 (2015) 6, pp. 649-665
Persistent link: https://www.econbiz.de/10011433602
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The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun; Brown, Mark; Pope, Nigel - In: Journal of marketing communications 25 (2019) 3, pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
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Plenty of attitude : evaluating measures of attitude toward the site
Boostrom, Robert; Balsubramanian, Siva K.; Summey, John H. - In: Journal of research in interactive marketing : … 7 (2013) 3, pp. 201-215
Persistent link: https://www.econbiz.de/10009793420
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Identification of web user segments based on beliefs about online ads
Nasir, V. Aslihan - In: Journal of internet commerce 16 (2017) 3, pp. 231-254
Persistent link: https://www.econbiz.de/10011804502