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Advertising
Frey, Albert Wesley; Halterman, Jean C. - 1970 - 4. ed.
Persistent link: https://www.econbiz.de/10014380050
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Advertising theory and practice
Sandage, Charles H.; Fryburger, Vernon - 1979 - 10. ed.
Persistent link: https://www.econbiz.de/10000051864
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Advertising theory and practice
Sandage, Charles H.; Fryburger, Vernon - 1963 - 6. ed, 1. print
Persistent link: https://www.econbiz.de/10000674647
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Advertising research
Holbert, Neil - 1975
Persistent link: https://www.econbiz.de/10002849920
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Advertising research
White, Percival - 1978 - [Nachdr. d. Ausg.] New York, London 1927
Persistent link: https://www.econbiz.de/10003006150
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Causes of irritation in advertising
Aaker, David A.; Bruzzone, Donald E. - In: Journal of marketing 49 (1985) 2, pp. 47-57
Persistent link: https://www.econbiz.de/10001784458
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Marketing, sales promotion, and advertising
Nolan, Carroll Anthony - 1965 - 7th ed
Persistent link: https://www.econbiz.de/10000541597
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Advertising
Cohen, Dorothy - 1972
Persistent link: https://www.econbiz.de/10000674669
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Advertising : creative communication with consumers
Hepner, Harry Walker - 1964 - 4 ed.
Persistent link: https://www.econbiz.de/10000674672
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Advertising
Mandell, Maurice Ira - 1968
Persistent link: https://www.econbiz.de/10000568063