Narrow search
Showing 1 - 10 of 3,597
Cover Image
Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin; Woolley, Meghann - In: Journal of marketing communications 20 (2014) 4, pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
Cover Image
Incongruity between ads and consumer expectations of advertising
Loef, Joost - 2002
Persistent link: https://www.econbiz.de/10001701827
Cover Image
The ARF 360 model : update to a human-centric approach
Romaniuk, Jenni; Gugel, Craig - In: Journal of advertising research 50 (2010) 3, pp. 334-343
Persistent link: https://www.econbiz.de/10008697027
Cover Image
Komunikacja rynkowa : strategie i instrumenty
Pilarczyk, Bogna (contributor) - 2011
Persistent link: https://www.econbiz.de/10009535388
Cover Image
Essays zur managementorientierten Analyse und Bewertung von Carryover-Modellen
Köhler, Christine - 2014
Persistent link: https://www.econbiz.de/10010405717
Cover Image
Can brand reputation improve the odds of being reviewed on-line?
Amblee, Naveen; Bui, Tung - In: International journal of electronic commerce : IJEC 12 (2007/08) 3, pp. 11-28
Persistent link: https://www.econbiz.de/10003698417
Cover Image
Marketplace mythology and discourses of power
Thompson, Craig J. - 2008
Persistent link: https://www.econbiz.de/10003611251
Cover Image
Empirical essays on price discrimination and market segmentation
Khan, Romana - 2004
Persistent link: https://www.econbiz.de/10003778028
Cover Image
Die Involvementtheorie und ihre Bedeutung für das Lebensmittelmarketing
Neumann, Raimo - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003819314