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Advertising effects
Consumer behaviour
82,050
Konsumentenverhalten
79,570
Ethics
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Ethik
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Relationship marketing
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4,424
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Electronic Commerce
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3,760
E-commerce
3,645
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Gierl, Heribert
24
Pelsmacker, Patrick de
23
Septianto, Felix
23
Dens, Nathalie
20
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16
Esch, Franz-Rudolf
13
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13
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Matthes, Jörg
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11
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Wu, Linwan
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Yoon, Sukki
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Dodoo, Naa Amponsah
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9
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Technische Universität Braunschweig
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Association of National Advertisers
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Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Fachhochschule Reutlingen / European School of Business
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Helmut-Schmidt-Universität
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Herbert von Halem Verlag
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
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Instituto Valenciano de Investigaciones Económicas
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
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OECD / Committee on Consumer Policy
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Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Universität Bremen
1
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1
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International journal of advertising : the review of marketing communications
141
Journal of business research : JBR
140
Journal of marketing communications
139
International journal of advertising : the quarterly review of marketing communications
89
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
68
Journal of promotion management : JPM
60
Psychology & marketing
60
Journal of advertising research
57
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising : official publication of the American Academy of Advertising
47
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
Journal of current issues and research in advertising : JCIRA
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Marketing intelligence & planning
24
International journal of hospitality management
23
Journal of current issues and research in advertising
22
Marketing : ZFP ; journal of research and management
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of global marketing
19
Journal of consumer behaviour : an international research review
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of marketing research
16
International journal of sports marketing & sponsorship
15
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ECONIS (ZBW)
3,570
Showing
1
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10
of
3,570
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date (newest first)
date (oldest first)
1
Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
Saved in:
2
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
3
Name dropping and product mentions : branding in popular
music
lyrics
Craig, Clay
;
Flynn, Mark A.
;
Holody, Kyle J.
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 258-276
Persistent link: https://www.econbiz.de/10011729551
Saved in:
4
Music
to the individual consumer's ears : how and why does personalizing
music
in advertising enhance viewing duration and ad effectiveness?
Maroely, Ran
;
Munichor, Nira
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 682-712
Persistent link: https://www.econbiz.de/10014296405
Saved in:
5
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
6
Eat to the beat : musical incongruity resolution in restaurant advertising
Abolhasani, Morteza
;
Golrokhi, Zahra
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 567-591
Persistent link: https://www.econbiz.de/10013465902
Saved in:
7
Effects of web site atmospherics on consumer responses :
music
and product presentation
Kim, Jung-hwan
;
Kim, Minjeong
;
Lennon, Sharron J.
- In:
Direct marketing : an international journal
3
(
2009
)
1
,
pp. 4-19
Persistent link: https://www.econbiz.de/10003936382
Saved in:
8
Advertising effects of songs' nostalgia and lyrics' relevance
Chou, Hsuan-yi
;
Lien, Nai-hwa
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
3
,
pp. 314-329
Persistent link: https://www.econbiz.de/10008701739
Saved in:
9
Sound retailing : a review of experimental evidence on the effects of
music
on shopping behavior
Allan, David
- In:
Brick & mortar shopping in the 21st century
,
(pp. 33-52)
.
2008
Persistent link: https://www.econbiz.de/10003618151
Saved in:
10
Does audiovisual congruency in advertisements increase persuation? : the role of cultural
music
and products
Lalwani, Ashok K.
;
Lwin, May O.
;
Ling, Pee Beng
- In:
Journal of global marketing
22
(
2009
)
2
,
pp. 139-153
Persistent link: https://www.econbiz.de/10003857683
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