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~subject:"Advertising effects"
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Advertising effects
Restaurant industry
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Consumer behaviour
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25
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Jang, Soocheong
11
Jeong, EunHa
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Park, Kwangmin
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Shao, Xiaolong
2
Byun, Jaemun
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Ju, Yongwook
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International journal of hospitality management
6
International journal of contemporary hospitality management
4
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
11
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1
Effective destination advertising : matching effect between advertising language and destination type
Byun, Jaemun
;
Jang, Soocheong
;
Zara, Andrea
- In:
Tourism management : research, policies, practice
50
(
2015
),
pp. 31-40
Persistent link: https://www.econbiz.de/10011312674
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2
Duration of advertising effect : considering franchising in the restaurant industry
Park, Kwangmin
;
Jang, Soocheong
- In:
International journal of hospitality management
31
(
2012
)
1
,
pp. 257-265
Persistent link: https://www.econbiz.de/10009406132
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3
Imagine yourself being healthy : the mental simulation effect of advertisements on healthy menu promotion
Jeong, EunHa
;
Jang, Soocheong
- In:
International journal of hospitality management
53
(
2016
),
pp. 81-93
Persistent link: https://www.econbiz.de/10011443033
Saved in:
4
Mr. Potato Head fights food waste : the effect of anthropomorphism in promoting ugly food
Shao, Xiaolong
;
Jeong, EunHa
;
Jang, Soocheong
;
Xu, Yang
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012293740
Saved in:
5
Revisiting the carry-over effects of advertising in franchise industries
Park, Kwangmin
;
Jang, Soocheong
- In:
International journal of contemporary hospitality management
28
(
2016
)
4
,
pp. 785-800
Persistent link: https://www.econbiz.de/10011585332
Saved in:
6
Ethnic food advertising formats and consumers' responses : picture-dominant or text-dominant?
Kim, DongHee
;
Jang, Soocheong
- In:
International journal of hospitality management
82
(
2019
),
pp. 5-12
Persistent link: https://www.econbiz.de/10012121356
Saved in:
7
Heuristic evaluation of healthy menus : examining the effect of brand image congruity
Jeong, EunHa
;
Jang, Soocheong
- In:
International journal of contemporary hospitality management
29
(
2017
)
10
,
pp. 2514-2534
Persistent link: https://www.econbiz.de/10011777063
Saved in:
8
Stress and food choices : examining gender differences and the time horizon framing effect
Kim, DongHee
;
Jang, Soocheong
- In:
International journal of hospitality management
67
(
2017
),
pp. 134-142
Persistent link: https://www.econbiz.de/10011785181
Saved in:
9
Restaurant-visit intention : do anthropomorphic cues, brand awareness and subjective social class interact?
Kim, Heewon
;
Jang, Soocheong
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2359-2378
Persistent link: https://www.econbiz.de/10013412621
Saved in:
10
Plant-based food is unhealthy : that's not true! : how can corrective messages help promote plant-based menus in quick-service restaurants?
Zhang, Xingyi
;
Jeong, EunHa
;
Shao, Xiaolong
;
Jang, Soocheong
- In:
International journal of contemporary hospitality management
35
(
2023
)
9
,
pp. 3216-3234
Persistent link: https://www.econbiz.de/10014334291
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