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Advertising effects
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Septianto, Felix
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Sreejesh, S.
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Srivastava, R. K.
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Vashisht, Devika
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Bae, Mikyeung
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Bandyopadhyay, Argho
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Brunner, Christian Boris
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Ko, Eunju
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Matthes, Jörg
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Meyer, Frederik
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Sar, Sela
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Stephen, Gladys
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Journal of business research : JBR
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International journal of advertising : the review of marketing communications
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Journal of advertising research
46
International journal of advertising : the quarterly review of marketing communications
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Psychology & marketing
38
Journal of promotion management : JPM
32
The journal of product & brand management
32
Journal of promotion management : innovations in planning and applied research
28
Journal of retailing and consumer services
28
The journal of brand management : an international journal
26
International journal of internet marketing and advertising : IJIMA
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Marketing : ZFP ; journal of research and management
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Journal of advertising : official publication of the American Academy of Advertising
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Marketing intelligence & planning
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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SpringerLink / Bücher
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Marketing letters : a journal of research in marketing
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European journal of marketing : EJM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of marketing research : JMR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Asia Pacific journal of marketing and logistics
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Journal of current issues and research in advertising
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Journal of marketing management : MM
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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European journal of marketing
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International journal of hospitality management
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Journal of current issues and research in advertising : JCIRA
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Journal of the Academy of Marketing Science
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The journal of consumer marketing
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International journal of sports marketing & sponsorship
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Journal of global marketing
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing
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Journal of strategic marketing
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Journal of travel and tourism marketing
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ECONIS (ZBW)
1,664
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1
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
2
Die Neuro-Logik erfolgreicher Markenkommunikation
Scheier, Christian
;
Held, Dirk
- In:
Neuromarketing : Erkenntnisse der Hirnforschung für …
,
(pp. 77-114)
.
2014
Persistent link: https://www.econbiz.de/10010341966
Saved in:
3
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
4
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
5
Just do it! : why committed consumers react negatively to assertive ads
Zemack-Rugar, Yael
;
Moore, Sarah G.
;
Fitzsimons, Gavan J.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10011739795
Saved in:
6
Examining the effect of emotional branding in building brand equity of social marketing campaigns : a case on Swachh Bharat, India
Manohar, Sridhar
;
Kumar, Ramesh J.
;
Saha, Raiswa
; …
- In:
Society and business review
18
(
2023
)
2
,
pp. 197-218
Persistent link: https://www.econbiz.de/10014334059
Saved in:
7
Can brand anthropomorphism trigger emotional brand attachment?
Ma, Jianfeng
;
Tu, Hongwei
;
Zhou, Xing
;
Niu, Wanjie
- In:
The service industries journal
43
(
2023
)
7/8
,
pp. 555-578
Persistent link: https://www.econbiz.de/10014321609
Saved in:
8
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
9
The strengths of fashion film series : the effects on character empathy and brand anthropomorphism
Lim, Heejin An
;
Im, Hyunjoo
;
Lee, Garim
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10013410693
Saved in:
10
The anatomy of a rivalry : the role of resentment in the development of brand attitudes
Alvarado-Karste, Diego
;
Kidwell, Blair
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 637-653
Persistent link: https://www.econbiz.de/10013393667
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