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Advertising effects
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Esch, Franz-Rudolf
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13
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Huber, Frank
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Muehling, Darrel D.
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Dahlén, Micael
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Matthes, Jörg
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Wu, Linwan
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Dodoo, Naa Amponsah
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Evans, Nathaniel J.
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Ghose, Anindya
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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Govi-Verlag (Pharmazeutischer Verlag) GmbH
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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ICORIA <11, 2012, Stockholm>
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IP Deutschland GmbH <Köln>
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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Organisation for Economic Co-operation and Development
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Peter Lang AG
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Point-of-Purachse Advertising Institute
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Robert Schuman Centre for Advanced Studies
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Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
142
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
134
International journal of advertising : the quarterly review of marketing communications
90
Journal of retailing and consumer services
76
Journal of promotion management : innovations in planning and applied research
70
Psychology & marketing
63
Journal of promotion management : JPM
60
Journal of advertising research
57
International journal of internet marketing and advertising : IJIMA
56
Journal of advertising : official publication of the American Academy of Advertising
46
Marketing letters : a journal of research in marketing
41
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
European journal of marketing : EJM
33
The journal of product & brand management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of current issues and research in advertising : JCIRA
31
Marketing intelligence & planning
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Asia Pacific journal of marketing and logistics
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
24
Marketing : ZFP ; journal of research and management
23
Young consumers : insight and ideas for responsible marketers
23
Journal of current issues and research in advertising
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
International journal of consumer studies
17
Journal of consumer marketing
17
Cogent business & management
16
Journal of marketing research
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SpringerLink / Bücher
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ECONIS (ZBW)
3,759
RePEc
1
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1
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10
of
3,760
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date (oldest first)
1
Choice set heterogeneity and the role of advertising : an analysis with micro and macro data
Draganska, Michaela
;
Klapper, Daniel
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 653-669
Persistent link: https://www.econbiz.de/10009272402
Saved in:
2
Choice set heterogeneity and the role of advertising : an analysis with micro and macro data
Draganska, Michaela
;
Klapper, Daniel
-
2010
Persistent link: https://www.econbiz.de/10008661596
Saved in:
3
Parental mediation of food
marketing
communications aimed at children
Newman, Nicki
;
Oates, Caroline J.
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 579-598
Persistent link: https://www.econbiz.de/10010412832
Saved in:
4
Consumer generalization of nutrient content claims in advertising
Andrews, J. Craig
;
Netemeyer, Richard G.
;
Burton, Scot
-
1996
Persistent link: https://www.econbiz.de/10000957472
Saved in:
5
Die Rolle der Natürlichkeitspräferenz für die Verpackungsgestaltung bei Lebensmitteln
Cornehl, Michaela
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003779845
Saved in:
6
An overview of two Greek consumer behaviour research studies for grocery products
Bourlakis, Michael
- In:
The European retail digest : the authoritative guide to …
53
(
2007/08
),
pp. 35-39
Persistent link: https://www.econbiz.de/10003475576
Saved in:
7
Ethnic minority consumers' responses to sales promotions in the packaged food market
Jamal, Armand
;
Peattie, Sue
;
Peattie, Kenneth J.
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 98-108
Persistent link: https://www.econbiz.de/10009507892
Saved in:
8
Attitudes of Indonesian mothers toward food advertising directed to children
Waller, David S.
;
Lanasier, Evi V.
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 397-412
Persistent link: https://www.econbiz.de/10011432270
Saved in:
9
Effects of consumer weight level and advertising appeals on consumer attitude toward food and advertisements
Wei, Yujie
;
Rickard, Mary Kay
;
Brown, Cheryl
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 426-441
Persistent link: https://www.econbiz.de/10011432274
Saved in:
10
Buy what is advertised on television? : evidence from bans on child-directed food advertising
Huang, Rui
;
Yang, Muzhe
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 207-222
Persistent link: https://www.econbiz.de/10010228558
Saved in:
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