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Advertising effects
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International journal of advertising : the review of marketing communications
6
Business strategy and the environment
4
International journal of hospitality management
2
Journal of business research : JBR
2
Journal of promotion management : innovations in planning and applied research
2
Asian Journal of Management Science and Applications
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Cogent business & management
1
Dissertation.de
1
European business review
1
European journal of marketing
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business excellence : IJBEX
1
International journal of innovation & sustainable development : IJISD
1
International journal of market research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing communications
1
Journal of retailing and consumer services
1
Journal of social marketing : JSOCM
1
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
1
Schriftenreihe "Arbeitspapiere für Marketing und Management" : Arbeitspapier
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
Sustainability in Business Management
1
Technological forecasting & social change : an international journal
1
The journal of brand management : an international journal
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World review of entrepreneurship, management and sustainable development
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Ökologisches Wirtschaften
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ECONIS (ZBW)
41
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1
Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
Saved in:
2
Examining the role of individuals' perceptions of likelihood of sustained commitment in corporate-nonprofit partnership CSR advertisements
Waymer, Damion
;
Gilliland, Michaella Walton
;
Barbour, …
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 258-283
Persistent link: https://www.econbiz.de/10013207333
Saved in:
3
Sustainable behaviour and social media : a study of centennials attitudes towards sustainable advertising
Aggarwal, Vivek
;
Yadav, Prashant Dev
;
Singh, Vinod Kumar
; …
- In:
World review of entrepreneurship, management and …
17
(
2021
)
6
,
pp. 777-794
Persistent link: https://www.econbiz.de/10012694154
Saved in:
4
Green advertising for the sustainable luxury market
Lim, Dong Jae
;
Youn, Nara
;
Eom, Hyo Jin
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 288-296
Persistent link: https://www.econbiz.de/10012668454
Saved in:
5
The role of ambiguity and skepticism in the effectiveness of sustainability labeling
Cho, Yoon-Na
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
120
(
2020
),
pp. 379-388
Persistent link: https://www.econbiz.de/10012417141
Saved in:
6
When less is more : sustainability messaging, destination type, and processing fluency
Hanks, Lydia
;
Zhang, Lu
;
Line, Nathan
;
McGinley, Sean
- In:
International journal of hospitality management
58
(
2016
),
pp. 34-43
Persistent link: https://www.econbiz.de/10011581376
Saved in:
7
Getting the sustainability message across : an endorsed Colombian environmental cinematographic strategy
Barrios, Andrés
;
Wilson, Bradley
;
Arias, Claudia
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 910-927
Persistent link: https://www.econbiz.de/10011859144
Saved in:
8
Are two reasons better than one? : the role of appeal type in consumer responses to sustainable products
Schons, Laura Marie
;
Sipilä, Jenni
;
Sen, Sankar
; …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
4
,
pp. 644-664
Persistent link: https://www.econbiz.de/10011937368
Saved in:
9
Sustainability communication
Golob, Urša
;
Podnar, Klement
;
Žabkar, Vesna
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10014233911
Saved in:
10
The effectiveness of sustainability social marketing use of fear and guilt appeals to influence the behavioural intention of millennials
Breda, Lise van
;
Terblanche-Smit, Marlize
;
Pelser, Theuns
- In:
European business review
35
(
2023
)
2
,
pp. 202-222
Persistent link: https://www.econbiz.de/10013545956
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