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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
64
Konsumentenverhalten
62
Werbewirkung
61
Belgium
53
Belgien
45
Advertising
40
Werbung
39
Brand management
24
Markenführung
24
Internet marketing
20
Online-Marketing
20
Brand image
17
Markenimage
16
Product placement
16
Marketing management
15
Marketingmanagement
15
Product Placement
15
Fernsehwerbung
14
Television advertising
14
Emotion
11
Marketing
10
Psychology of advertising
10
Viral marketing
10
Virales Marketing
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Werbepsychologie
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Children
9
Social Web
9
Social web
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Automotive market
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Kfz-Markt
8
Kinder
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Target group
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Zielgruppe
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Brand
7
Markenartikel
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Theorie
7
Unternehmensethik
7
Advertising planning
6
Beziehungsmarketing
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English
61
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Pelsmacker, Patrick de
57
Dens, Nathalie
30
Verhellen, Yann
8
Geuens, Maggie
7
Cauberghe, Verolien
6
Janssens, Wim
5
Avramova, Yana R.
4
Goos, Peter
4
Aleksandrovs, Leonids
3
Rajabi, Mahdi
3
Bušljeta Banks, Ivana
2
De Meulenaer, Sarah
2
Faseur, Tine
2
Oates, Caroline
2
Purnawirawan, Nathalia
2
Roozen, Irene
2
Wouters, Marijke
2
Banks, Ivana Busljeta
1
Banks, Ivana Bušljeta
1
Cauberghe, Veroline
1
Claeys, Christel
1
Cornelis, Erlinde
1
Daems, Kristien
1
De Keyzer, Freya
1
De Pelsmacker, Patrick
1
Diehl, Sandra
1
Eelen, Jiska
1
Eisend, Martin
1
Gauens, Maggie
1
Lewi, Martine
1
Maison, Dominika
1
Martens, David
1
Moons, Ingrid
1
Neijens, Peter
1
Neijens, Peter C.
1
Okazaki, Shintaro
1
Panic, Katarina
1
Pham, Michel T.
1
R. Avramova, Yana
1
Roozen, Irene T. M.
1
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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International journal of advertising : the quarterly review of marketing communications
9
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of marketing communications
5
Journal of business research : JBR
4
International journal of advertising : the review of marketing communications
3
Cutting edge international research
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising research
2
Journal of electronic commerce research : JECR
2
Marketing letters : a journal of research in marketing
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising worldwide : advertising conditions in selected countries
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic commerce research
1
Engaging consumers through branded entertainment and convergent media
1
European Advertising Academy
1
European journal of marketing : EJM
1
International advertising and communication : current insights and empirical findings
1
International business, not as usual
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of nonprofit & public sector marketing
1
New directions in international advertising research
1
Review of business and economic literature
1
Review of business and economics
1
SpringerLink / Bücher
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of brand management : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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The impact of emotional appeal and the media context on the effectiveness of commercials for not-for-profit and for-profit brands
Roozen, Irene
- In:
Journal of marketing communications
19
(
2013
)
3
,
pp. 198-214
Persistent link: https://www.econbiz.de/10009774222
Saved in:
2
The impact of different body-sizes of non-celebrity endorsers on advertising effectiveness
Roozen, Irene
- In:
Review of business and economic literature
58
(
2013
)
4
,
pp. 428-452
Persistent link: https://www.econbiz.de/10010459314
Saved in:
3
The relative effectiveness of celebrity endorsement for print advertisement
Roozen, Irene T. M.
;
Claeys, Christel
- In:
Review of business and economics
55
(
2010
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10003974500
Saved in:
4
What is wrong with advertising research and how can we fix it?
Pelsmacker, Patrick de
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 835-848
Persistent link: https://www.econbiz.de/10012623894
Saved in:
5
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Saved in:
6
The effect of mixed emotions in advertising : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
Advertising and communication : proceedings 4th …
,
(pp. 287-293)
.
2005
Persistent link: https://www.econbiz.de/10003353832
Saved in:
7
How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International advertising and communication : current …
,
(pp. 257-278)
.
2006
Persistent link: https://www.econbiz.de/10003378131
Saved in:
8
Consumer attitudes and recall for advertisements for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 6-20
Persistent link: https://www.econbiz.de/10003910935
Saved in:
9
Attitudes toward the extension and parent brand in response to extension advertising
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1237-1244
Persistent link: https://www.econbiz.de/10008696662
Saved in:
10
Advertising for extensions : moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 175-189
Persistent link: https://www.econbiz.de/10003976732
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