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Advertising effects
Consumer behaviour
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Konsumentenverhalten
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Market research
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Marktforschung
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Theorie
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Theory
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Brand management
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Markenführung
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Brand
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Brand image
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Markenartikel
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Markenimage
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Perception
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Wahrnehmung
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Werbewirkung
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Measurement
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Messung
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Advertising
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Werbung
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Befragung
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Emotion
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Experiment
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Interview
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Scientific method
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Wissenschaftliche Methode
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Bibliometrie
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Imitation strategy
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Imitationsstrategie
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advertising
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visual attention
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Bayes-Statistik
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Bayesian inference
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Bias
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Cognition
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Pieters, Rik
6
Wedel, Michel
6
Baumgartner, Hans
2
Weijters, Bert
2
Aribarg, Anocha
1
Batra, Rajeev
1
Geuens, Maggie
1
Lans, Ralf van der
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Puntoni, Stefano
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Teixeira, Thales
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Teixeira, Thales S.
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Journal of marketing research : JMR
3
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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The effect of familiarity with the response category labels on item response to likert scales
Weijters, Bert
;
Geuens, Maggie
;
Baumgartner, Hans
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 368-381
Persistent link: https://www.econbiz.de/10009786431
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2
Methodological issues in cross-linguistic and multilingual advertising research
Weijters, Bert
;
Puntoni, Stefano
;
Baumgartner, Hans
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 115-128
Persistent link: https://www.econbiz.de/10011686482
Saved in:
3
Sales effects of attention to feature advertisements : a Bayesian mediation analysis
Zhang, Jie
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 669-681
Persistent link: https://www.econbiz.de/10003896359
Saved in:
4
Moment-to-moment optimal branding in TV commercials : preventing avoidance by pulsing
Teixeira, Thales S.
;
Wedel, Michel
;
Pieters, Rik
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 783-804
Persistent link: https://www.econbiz.de/10008702239
Saved in:
5
Raising the BAR : bias adjustment of recognition tests in advertising
Aribarg, Anocha
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 387-400
Persistent link: https://www.econbiz.de/10003983668
Saved in:
6
Emotion-induced engagement in Internet video advertisements
Teixeira, Thales
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10009524212
Saved in:
7
The stopping power of advertising : measures and effects of visual complexity
Pieters, Rik
;
Wedel, Michel
;
Batra, Rajeev
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 48-60
Persistent link: https://www.econbiz.de/10009237713
Saved in:
8
Online advertising suppresses visual competition during planned purchases
Lans, Ralf van der
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
3
,
pp. 374-393
Persistent link: https://www.econbiz.de/10012654909
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