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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
81
Konsumentenverhalten
81
Relationship marketing
64
Beziehungsmarketing
63
Theory
49
Theorie
48
Marketing
42
Marketingmanagement
28
Marketing management
27
Brand management
26
Markenführung
26
Marktforschung
23
Deutschland
22
Einzelhandel
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Retail trade
21
Customer satisfaction
19
Kundenwert
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Kundenzufriedenheit
19
Market research
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Marketingtheorie
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Customer value
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Germany
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Marketing theory
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Brand image
15
Markenimage
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Werbewirkung
15
Advertising
14
Innovation
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Online retailing
13
Online-Handel
13
Pharmaceutical industry
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Pharmaindustrie
13
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Leeflang, Peter
10
Wieringa, Jaap E.
4
Bijmolt, Tammo H. A.
3
Fischer, Marc
3
Bauer, Hans H.
2
Dekimpe, Marnik G.
2
Deleersnyder, Barbara
2
Osinga, Ernst C.
2
Steenkamp, Jan-Benedict E. M.
2
Verhoef, Peter C.
2
Drechsler, Salome
1
Gensler, Sonja
1
Hunneman, Auke
1
Klapper, Daniel
1
Kremer, Sara T. M.
1
Lesscher, Lisan
1
Lhoest-Snoeck, Sietske
1
Lobschat, Lara
1
MacInturff, Yvonne
1
Natter, Martin
1
Nierop, Johannes Erjen Maurice van
1
Ruiz Conde, Enar
1
Srinivasan, Shuba
1
Stern, Philip
1
Vries, Lisette de
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Winter, Kai
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing
2
Applied economics
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
ERIM report series research in management
1
European journal of marketing : EJM
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
International journal of electronic commerce : IJEC
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Marketing : journal of research and management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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ECONIS (ZBW)
15
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1
The role of national culture in advertising's sensitivity to business cycles : an investigation across all continents
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
-
2007
Persistent link: https://www.econbiz.de/10003651669
Saved in:
2
Generalizations on the effectiveness of pharmaceutical promotional expenditures
Kremer, Sara T. M.
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003793491
Saved in:
3
The role of national culture in advertising's sensitivity to business cycles : an investigation across continents
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 623-636
Persistent link: https://www.econbiz.de/10003896216
Saved in:
4
Modeling market response : trends and developments
Leeflang, Peter
;
Hunneman, Auke
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 71-80
Persistent link: https://www.econbiz.de/10003976434
Saved in:
5
Why do firms invest in consumer advertising with limited sales response? : a shareholder perspective
Osinga, Ernst C.
;
Leeflang, Peter
;
Srinivasan, Shuba
; …
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10008840467
Saved in:
6
Modeling the effects of promotional efforts on aggregate pharmaceutical demand : what we know and challenges for the future
Wieringa, Jaap E.
;
Osinga, Ernst C.
;
Ruiz Conde, Enar
; …
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 591-628)
.
2014
Persistent link: https://www.econbiz.de/10010353471
Saved in:
7
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
8
Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
Saved in:
9
Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Saved in:
10
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
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