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Unpacking celebrity brands through unpaid market communications
Davies, Fiona; Slater, Stephanie - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 665-684
Persistent link: https://www.econbiz.de/10011325769
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Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela - In: Economics, management and financial markets 9 (2014) 4, pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
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Taxonomy of Facebook messages in business-to-consumer communications : what really works?
Kwok, Linchi; Yu, Bei - In: Tourism and hospitality research : the surrey quarterly … 16 (2016) 4, pp. 311-328
Persistent link: https://www.econbiz.de/10011628837
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Public relation based model of integrated marketing communications
Naumovska, Ljupka; Blazeska, Daliborka - In: UTMS journal of economics / University of Tourism and … 7 (2016) 2, pp. 175-186
-way communication mass media tool is no longer effective as previously, hence can no longer fulfill the role of leading marketing mix … tool. Therefore, the necessity for altering the structure of the traditional marketing communication mix elements … improvement of marketing communication’s mix efficiency is by reallocation the leading role of advertising with public relations …
Persistent link: https://www.econbiz.de/10011613911
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Millennial and generation Z digital marketing communication and advertising effectiveness : a qualitative exploration
Munsch, Alison - In: Journal of global scholars of marketing science : … 31 (2021) 1, pp. 10-29
Persistent link: https://www.econbiz.de/10012423197
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Listen to this : why consumer behavior researchers should care about listening
Itzchakov, Guy; Wheeler, S. Christian - In: Consumer psychology review 7 (2024) 1, pp. 40-57
Persistent link: https://www.econbiz.de/10014505993
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Combination of audiovisual message design on prevention technique of cocoa pest attack using video medium as extension media
Zainal, Anna Gustina - In: International journal of intelligent enterprise 9 (2022) 3, pp. 275-287
Persistent link: https://www.econbiz.de/10014320084
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The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto; Sánchez-Fernández, Juan; … - In: Psychology & marketing 40 (2023) 9, pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
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The influence of personal brand communication on consumers
Kromalcas, Saulius; Kraujalienė, Lidija; Ževžikovas, … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 25 (2024) 1, pp. 95-107
The idea of this research is to combine the influence of personal brand with business needs. This article is a personal brand's analysis on how personal brand influences consumer interest in products/services. An experiment is carried out on the content viewed by consumers using eye-tracking...
Persistent link: https://www.econbiz.de/10014636262
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Advertising : creative communication with consumers
Hepner, Harry Walker - 1964 - 4 ed.
Persistent link: https://www.econbiz.de/10000674672