//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Alter als Moderator im Nachbes...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
Consumer behaviour
82,943
Konsumentenverhalten
80,463
Marketing
31,412
Customer satisfaction
15,448
Kundenzufriedenheit
13,864
Relationship marketing
13,608
Theorie
13,584
Beziehungsmarketing
13,536
Theory
13,384
Deutschland
10,134
Brand management
9,081
Markenführung
9,027
Germany
8,477
Service quality
8,328
Dienstleistungsqualität
8,094
USA
7,851
Markenimage
7,341
Brand image
7,249
Marketingmanagement
7,115
United States
7,110
Marketing management
6,572
Online-Handel
6,099
Online retailing
6,082
Online-Marketing
5,817
Electronic Commerce
5,727
Internet marketing
5,705
Social Web
5,693
Social web
5,687
Altersgruppe
5,323
Age group
5,126
Einzelhandel
4,996
Markenartikel
4,992
Brand
4,815
Retail trade
4,765
E-commerce
4,562
Werbung
4,485
Werbewirkung
4,065
Advertising
3,964
Emotion
3,785
more ...
less ...
Online availability
All
Undetermined
1,855
Free
653
Type of publication
All
Article
3,015
Book / Working Paper
928
Journal
7
Type of publication (narrower categories)
All
Article in journal
2,852
Aufsatz in Zeitschrift
2,852
Hochschulschrift
234
Thesis
171
Graue Literatur
163
Non-commercial literature
163
Aufsatz im Buch
152
Book section
152
Arbeitspapier
108
Working Paper
108
Collection of articles of several authors
37
Sammelwerk
37
Conference paper
26
Konferenzbeitrag
26
Lehrbuch
23
Bibliografie enthalten
22
Bibliography included
22
Aufsatzsammlung
21
Textbook
18
Case study
17
Fallstudie
17
Collection of articles written by one author
10
Konferenzschrift
10
Sammlung
10
Guidebook
6
Ratgeber
6
Conference proceedings
5
Reprint
5
Systematic review
4
Übersichtsarbeit
4
Handbook
3
Handbuch
3
Amtsdruckschrift
2
Government document
2
Abstract
1
Advisory report
1
Bibliografie
1
Bildband
1
CD-ROM, DVD
1
Einführung
1
more ...
less ...
Language
All
English
3,567
German
381
French
2
Polish
2
Russian
1
Spanish
1
Undetermined
1
more ...
less ...
Author
All
Gierl, Heribert
25
Septianto, Felix
23
Pelsmacker, Patrick de
22
Dens, Nathalie
19
Diehl, Sandra
18
Bauer, Hans H.
15
Esch, Franz-Rudolf
15
Huber, Frank
14
Pauwels, Koen
13
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Terlutter, Ralf
10
Zúñiga, Miguel Ángel
10
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
Wen, Taylor Jing
8
Yoon, Hye Jin
8
Arora, Nilesh
7
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
18
National Bureau of Economic Research
5
Fachhochschule Reutlingen / European School of Business
4
Erasmus Research Institute of Management
3
Springer Gabler <Firma>
3
Technische Universität Braunschweig
3
Books on Demand GmbH <Norderstedt>
2
Deutsche Werbewissenschaftliche Gesellschaft
2
Helmut-Schmidt-Universität
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Shaker Verlag
2
Österreichische Werbewissenschaftliche Gesellschaft
2
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Govi-Verlag (Pharmazeutischer Verlag) GmbH
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <9, 2010, Madrid>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
J. L. Kellogg Graduate School of Management
1
Leuphana Universität Lüneburg
1
NetLibrary, Inc
1
Nomos Verlagsgesellschaft
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
more ...
less ...
Published in...
All
Journal of business research : JBR
143
International journal of advertising : the review of marketing communications
141
Journal of marketing communications
135
International journal of advertising : the quarterly review of marketing communications
92
Journal of promotion management : innovations in planning and applied research
70
Journal of retailing and consumer services
70
Journal of advertising research
64
Psychology & marketing
62
Journal of promotion management : JPM
60
International journal of internet marketing and advertising : IJIMA
56
Journal of advertising : official publication of the American Academy of Advertising
50
SpringerLink / Bücher
47
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
European journal of marketing : EJM
35
The journal of product & brand management
33
Journal of current issues and research in advertising : JCIRA
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Marketing intelligence & planning
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
The journal of consumer marketing
29
Asia Pacific journal of marketing and logistics
28
Health marketing quarterly
27
The journal of brand management : an international journal
26
International journal of hospitality management
24
Gabler Edition Wissenschaft
22
Journal of current issues and research in advertising
22
Journal of marketing
22
Marketing : ZFP ; journal of research and management
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
more ...
less ...
Source
All
ECONIS (ZBW)
3,949
RePEc
1
Showing
1
-
10
of
3,950
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Kundenzufriedenheit
: Verfahren zur Messung der Indifferenzzone
Bartikowski, Boris
-
2002
Persistent link: https://www.econbiz.de/10001656652
Saved in:
2
Cause-Related-
Marketing
-Kampagnen erfolgreich konzipieren : eine empirische Studie
Huber, Frank
;
Regier, Stefanie
;
Rinino, Maxime
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003729339
Saved in:
3
Selling modernity : advertising in twentieth-century Germany
Swett, Pamela E.
(
ed.
);
Wiesen, S. Jonathan
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003433275
Saved in:
4
Consumer Insight : emotionspsychologie Fundierung und praktische Anleitung zur Kommunikationsentwicklung
Föll, Kerstin
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003408673
Saved in:
5
Moderne
Marketing
-Kommunikation : System - Prozess - Management
Tropp, Jörg
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008856517
Saved in:
6
Consumer behaviour : applications in
marketing
East, Robert
;
Wright, Malcolm
;
Vanhuele, Marc
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003556543
Saved in:
7
Akzeptanz und Wirkung einer Code-basierten, cross-medialen Marketingkommunikation : drei Studien am Beispiel von QR-Codes
Neumann, Natalie
-
2015
Persistent link: https://www.econbiz.de/10011391062
Saved in:
8
Open Brands : Effekte nutzergenerierter Markenbotschaften auf die Markenwahrnehmung
Göbel, Fabian
-
2013
Persistent link: https://www.econbiz.de/10009735582
Saved in:
9
Promoting green and social consumer behavior : insights and implications for contemporary
marketing
Winkler von Mohrenfels, Hannah
-
2013
Persistent link: https://www.econbiz.de/10009722557
Saved in:
10
Effectiveness of mobile
marketing
Reichhart, Philipp Konstantin
-
2013
Persistent link: https://www.econbiz.de/10010199764
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->