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Effect of family environment on adolescent compulsive buying : mediating role of self-esteem
Singh, Rashmi; Nayak, Jogendra Kumar - In: Asia Pacific journal of marketing and logistics 28 (2016) 3, pp. 396-419
Persistent link: https://www.econbiz.de/10011583327
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An fMRI study of advertising appeals and their relationship to product attractiveness and buying intentions
Chang, Hyo Jung; O'Boyle, Michael; Anderson, Ronald C.; … - In: Journal of consumer behaviour : an international … 15 (2016) 6, pp. 538-548
Persistent link: https://www.econbiz.de/10011580948
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Is top 10 better than top 9? : the role of expectations in consumer response to imprecise rank claims
Isaac, Mathew S.; Brough, Aaron R.; Grayson, Kent - In: Journal of marketing research : JMR 53 (2016) 3, pp. 338-353
Persistent link: https://www.econbiz.de/10011502922
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The impact of inference generation on belief formation
Lee, Dong Hwan - In: Journal of business research : JBR 67 (2014) 10, pp. 2064-2071
Persistent link: https://www.econbiz.de/10010400153
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Extending expectancy violations theory to multiplayer online games : the structure and effects of expectations on attitude toward the advertising, attitude toward the brand, and pu...
Evans, Nathaniel J.; Bang, Hye Jin - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 589-608
Persistent link: https://www.econbiz.de/10012179047
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Curiosity-inducing advertising : how positive emotions and expectations drive the effect of curiosity on consumer evaluations of products
Daume, Jana; Hüttl-Maack, Verena - In: International journal of advertising : the review of … 39 (2020) 2, pp. 307-328
Persistent link: https://www.econbiz.de/10012200483
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Differences in the influence of media-based and non media-based determinants of purchasing behavior due to differences in personality
Diehl, Sandra; Terlutter, Ralf; Weinberg, Peter - In: Advertising and communication : proceedings 4th …, (pp. 267-277). 2005
Persistent link: https://www.econbiz.de/10003353829
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Media-based and non media-based factors influencing purchase behavior and differences due to consumers' personality
Diehl, Sandra; Terlutter, Ralf - In: International advertising and communication : current …, (pp. 279-300). 2006
Persistent link: https://www.econbiz.de/10003378133
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Marketing hedonics : toward a psychoanalysis of advertising response
Oswald, Laura R. - In: Journal of marketing communications 16 (2010) 3, pp. 107-131
Persistent link: https://www.econbiz.de/10003980291
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Gender and personality drivers of consumer mixed emotional response to advertising
Orth, Ulrich R.; Malkewitz, Keven; Bee, Colleen - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 69-80
Persistent link: https://www.econbiz.de/10003987010