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Advertising effects
Consumer behaviour
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Konsumentenverhalten
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Electronic Commerce
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Nigeria
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E-commerce
21,036
Online-Handel
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Gierl, Heribert
25
Septianto, Felix
23
Pelsmacker, Patrick de
22
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
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11
Dahlén, Micael
11
Eisend, Martin
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Hudders, Liselot
11
Kareklas, Ioannis
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Matthes, Jörg
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Torres, Ivonne M.
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Wu, Linwan
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Yoon, Sukki
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Bauer, Hans H.
10
Dodoo, Naa Amponsah
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Naderer, Brigitte
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9
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Rosengren, Sara
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Bang Nguyen Viet
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Ghose, Anindya
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Ilicic, Jasmina
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Shaker Verlag
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Technische Universität Braunschweig
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Association of National Advertisers
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Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
OECD / Directorate for Science, Technology and Industry
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
143
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
134
International journal of advertising : the quarterly review of marketing communications
90
Journal of retailing and consumer services
69
Journal of promotion management : innovations in planning and applied research
68
Journal of advertising research
62
Psychology & marketing
62
Journal of promotion management : JPM
60
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
39
The journal of product & brand management
34
European journal of marketing : EJM
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
Marketing : ZFP ; journal of research and management
25
International journal of hospitality management
24
Journal of current issues and research in advertising
23
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Journal of consumer marketing
17
Cogent business & management
16
International journal of consumer studies
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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ECONIS (ZBW)
3,699
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1
What influences online shopping in
Nigeria
: trust or website quality?
Esho, Ebes
;
Verhoef, Grietjie
- In:
African journal of business and economic research : AJBER
16
(
2021
)
3
,
pp. 155-175
Persistent link: https://www.econbiz.de/10013282425
Saved in:
2
The omnichannel luxury retail experience : building mobile trust and technology acceptance of quick response (QR) codes
Lawry, Charles Aaron
;
Choi, Laee
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 144-152
Persistent link: https://www.econbiz.de/10009750429
Saved in:
3
Who are the users of mobile coupons? : a profile of US consumers
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 215-232
Persistent link: https://www.econbiz.de/10009666644
Saved in:
4
Consumer responses to SMS advertising : antecedents and consequences
Drossos, Dimitris A.
;
Giaglis, George M.
;
Vlachos, Pavlos A.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
Saved in:
5
Targeted online advertising : using reciprocity appeals to increase acceptance among users of free web services
Schumann, Jan Hendrik
;
Wangenheim, Florian von
;
Groene, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10010250075
Saved in:
6
Mobile advertising : a review of the literature
Billore, Aditya
;
Sadh, Ashish
- In:
The marketing review
15
(
2015
)
2
,
pp. 161-183
Persistent link: https://www.econbiz.de/10011504713
Saved in:
7
The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
Saved in:
8
The role of attitude toward chatbots and privacy concern on the relationship between attitude toward mobile advertising and behavioral intent to use chatbots
De Cosmo, Lucrezia Maria
;
Piper, Luigi
;
Di Vittorio, Arianna
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
1/2
,
pp. 83-102
Persistent link: https://www.econbiz.de/10012583872
Saved in:
9
Mobile advertising acceptance and use of mobile payment
Ponce, Soledad
;
Ugalde, Cecilia
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10012613772
Saved in:
10
Instagram advertising among young consumers in wearable fitness trackers : the moderating role of technology acceptance factors
Gupta, Manali
;
Sinha, Neena
;
Singh, Pratibha
; …
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 411-432
Persistent link: https://www.econbiz.de/10012695208
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