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~subject:"Advertising effects"
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Quasi-franchising : a new mode...
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Advertising effects
Brand management
17,664
Markenführung
17,250
Consumer behaviour
7,570
Konsumentenverhalten
7,523
Markenimage
7,194
Brand image
7,103
Markenartikel
5,320
Brand
5,318
Franchising
3,027
Relationship marketing
2,645
Beziehungsmarketing
2,637
Markenpolitik
2,198
Social Web
1,816
Social web
1,813
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1,632
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1,607
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1,438
Marketing management
1,433
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1,432
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1,343
Werbewirkung
1,158
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1,048
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1,043
Marketing
935
USA
910
Luxury goods
882
Luxusgüter
880
United States
864
Einzelhandel
787
Werbung
771
Retail trade
767
Advertising
759
Brand loyalty
675
Customer satisfaction
675
Corporate reputation
674
Firmenimage
674
Kundenzufriedenheit
665
International marketing
655
Internationales Marketing
654
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1,023
German
125
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Pelsmacker, Patrick de
14
Dens, Nathalie
13
Esch, Franz-Rudolf
10
Bauer, Hans H.
9
Gierl, Heribert
7
Huber, Frank
7
Romaniuk, Jenni
7
Septianto, Felix
7
Erfgen, Carsten
6
Sreejesh, S.
6
Srivastava, R. K.
6
Vashisht, Devika
6
Bellman, Steven
5
Brunner, Christian Boris
5
Hayes, Jameson L.
5
Jang, Soocheong
5
Ko, Eunju
5
Matthes, Jörg
5
Verhellen, Yann
5
Baxter, Stacey M.
4
Burmann, Christoph
4
Chen, Huan
4
Cohen, Justin
4
Gilal, Faheem Gul
4
Gilal, Naeem Gul
4
Gilal, Rukhsana Gul
4
Häusel, Hans-Georg
4
Ilicic, Jasmina
4
Kennedy, Rachel
4
Kulczynski, Alicia
4
Meyer, Frederik
4
Milfeld, Tyler
4
Muehling, Darrel D.
4
Pittman, Matthew
4
Rempel, Jan Eric
4
Sattler, Henrik
4
Stephen, Gladys
4
Teng, Lefa
4
Torres, Ivonne M.
4
Wilbur, Kenneth C.
4
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Deutsche Werbewissenschaftliche Gesellschaft
4
Springer Fachmedien Wiesbaden
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Helmut-Schmidt-Universität
2
Österreichische Werbewissenschaftliche Gesellschaft
2
Chambre de commerce et d'industrie de Paris
1
Robert Schuman Centre for Advanced Studies
1
Springer Gabler <Firma>
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
50
International journal of advertising : the review of marketing communications
44
Journal of marketing communications
39
The journal of product & brand management
32
International journal of advertising : the quarterly review of marketing communications
29
The journal of brand management : an international journal
26
Journal of promotion management : JPM
25
Journal of advertising research
23
Psychology & marketing
23
Journal of promotion management : innovations in planning and applied research
20
International journal of internet marketing and advertising : IJIMA
19
SpringerLink / Bücher
18
Journal of retailing and consumer services
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Marketing : ZFP ; journal of research and management
14
Marketing intelligence & planning
12
Marketing letters : a journal of research in marketing
11
Asia Pacific journal of marketing and logistics
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
European journal of marketing : EJM
8
International journal of hospitality management
8
International journal of sports marketing & sponsorship
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of marketing research : JMR
8
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Springer eBook Collection / Business and Economics
8
The journal of consumer marketing
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
Journal of global marketing
7
Journal of strategic marketing
7
International journal of contemporary hospitality management
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of current issues and research in advertising
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Research
6
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ECONIS (ZBW)
1,147
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1
Investigating the advertising antecedents to and consequences of brand experience
Roswinanto, Widyarso
;
Strutton, David
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 607-627
Persistent link: https://www.econbiz.de/10010467260
Saved in:
2
Strategic match of athlete endorsement in global markets : an associative learning perspective
Chang, Yongwan
;
Ko, Yong Jae
;
Tasci, Asli
;
Arai, Akiko
; …
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
4
,
pp. 253-271
Persistent link: https://www.econbiz.de/10010410847
Saved in:
3
Losing weight with Charles and Dan : examining potential liability for endorser claims in weight loss advertisements
Brison, Natasha T.
;
Pickett, Andrew C.
;
Brown, Katie M.
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10012815534
Saved in:
4
The role of media brands in media planning
Sommer, Christoph
;
Marty, Linda
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011611051
Saved in:
5
The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
Saved in:
6
How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian
;
Ray, Michael L.
-
1993
Persistent link: https://www.econbiz.de/10000883454
Saved in:
7
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
8
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
9
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Mes...
Herbrand, Nicolai Oliver
(
contributor
)
-
2008
-
1. Aufl
Persistent link: https://www.econbiz.de/10003719490
Saved in:
10
Integration des Sponsoring in die Kommunikation zum Aufbau und zur Stärkung von Marken
Esch, Franz-Rudolf
;
Strödter, Kristina
- In:
Handbuch Sponsoring : erfolgreiche Marketing- und …
,
(pp. 243-258)
.
2008
Persistent link: https://www.econbiz.de/10003640913
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