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Advertising effects
Markenführung
17,252
Brand management
17,190
Online-Marketing
13,142
Internet marketing
12,723
Konsumentenverhalten
11,014
Consumer behaviour
11,008
Markenimage
7,365
Brand image
7,227
Social Web
6,547
Social web
6,540
Markenartikel
5,358
Brand
5,342
Beziehungsmarketing
3,668
Relationship marketing
3,656
Werbewirkung
2,992
Marketingmanagement
2,406
Marketing management
2,380
Werbung
2,370
Advertising
2,328
Electronic Commerce
2,257
Markenpolitik
2,198
Online-Handel
2,139
Online retailing
2,135
E-commerce
2,104
Viral marketing
1,990
Virales Marketing
1,990
Deutschland
1,608
Germany
1,527
Marketing
1,435
Internet
1,276
USA
1,052
United States
1,031
Theorie
1,016
Theory
1,015
Luxusgüter
964
Luxury goods
963
Customer satisfaction
960
Kundenzufriedenheit
960
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926
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562
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Pelsmacker, Patrick de
21
Wilbur, Kenneth C.
19
Dens, Nathalie
17
Tucker, Catherine
16
Bauer, Hans H.
13
Sayedi, Amin
13
Bellman, Steven
12
Jerath, Kinshuk
12
Esch, Franz-Rudolf
11
Lewis, Randall A.
11
Russo, Antonio
11
Ghose, Anindya
10
Goldfarb, Avi
10
Hudders, Liselot
10
Reijmersdal, Eva A. van
10
Rozendaal, Esther
10
Sahni, Navdeep S.
10
Septianto, Felix
10
D'Annunzio, Anna
8
Dwivedi, Yogesh Kumar
8
Huber, Frank
8
Johnson, Garrett A.
8
Pauwels, Koen
8
Penta, Antonio
8
Sreejesh, S.
8
Tucker, Catherine E.
8
Zhu, Yi
8
Gierl, Heribert
7
Katona, Zsolt
7
Narayanan, Sridhar
7
Reiley, David H.
7
Romaniuk, Jenni
7
Rutz, Oliver J.
7
Simonov, Andrey
7
Skiera, Bernd
7
Varan, Duane
7
Vashisht, Devika
7
Voorveld, Hilde
7
Yang, Yanwu
7
Abhishek, Vibhanshu
6
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Deutsche Werbewissenschaftliche Gesellschaft
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National Bureau of Economic Research
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Helmut-Schmidt-Universität
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IGI Global
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OECD
2
Springer Gabler <Firma>
2
Österreichische Werbewissenschaftliche Gesellschaft
2
Advertising Research Foundation
1
Association of National Advertisers
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
ICORIA <12., 2013, Zagreb>
1
Leuphana Universität Lüneburg
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Technische Universität Braunschweig
1
Universität Bremen
1
Verlag Dr. Kovač
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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International journal of advertising : the review of marketing communications
103
Journal of business research : JBR
88
Journal of marketing communications
83
Journal of advertising research
73
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
69
International journal of advertising : the quarterly review of marketing communications
63
International journal of internet marketing and advertising : IJIMA
55
Journal of promotion management : innovations in planning and applied research
50
Journal of promotion management : JPM
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of retailing and consumer services
37
Psychology & marketing
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
The journal of product & brand management
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of marketing research : JMR
30
The journal of brand management : an international journal
26
Journal of advertising : official publication of the American Academy of Advertising
23
SpringerLink / Bücher
22
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Marketing : ZFP ; journal of research and management
20
Marketing intelligence & planning
20
Marketing letters : a journal of research in marketing
18
Information systems research : ISR
17
Journal of marketing research
17
International journal of electronic commerce : IJEC
16
Journal of current issues and research in advertising
16
European journal of marketing : EJM
15
Journal of marketing
15
Asia Pacific journal of marketing and logistics
14
Journal of the Academy of Marketing Science
14
The journal of consumer marketing
14
International journal of electronic marketing and retailing : IJEMR
13
Quantitative marketing and economics : QME
13
Electronic commerce research
12
Journal of current issues and research in advertising : JCIRA
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Young consumers : insight and ideas for responsible marketers
12
European journal of marketing
11
International journal of hospitality management
11
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ECONIS (ZBW)
2,973
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1
The branding impact of brand websites: do newsletters and consumer magazines have a moderating role?
Müller, Brigitte
;
Florès, Laurent
;
Agrebi, Meriem
; …
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 465-470
Persistent link: https://www.econbiz.de/10003768863
Saved in:
2
Building brands through effective advertising
Sternthal, Brian
;
Lee, Angela Y.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 129-149)
.
2005
Persistent link: https://www.econbiz.de/10003285350
Saved in:
3
The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
Saved in:
4
Markenkommunikation im Internet : dank Targeting mehr als nur ein weiteres Massenmedium
Grether, Mark
;
Markarian, Rosa
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 285-297)
.
2008
Persistent link: https://www.econbiz.de/10003588639
Saved in:
5
Branddigital : simple ways top brands succeed in the digital world
Adamson, Allen P.
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10003688580
Saved in:
6
The perceived interactivity of top global brand websites and its determinants
Voorveld, Hilde A. M.
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Cutting edge international research
,
(pp. 217-233)
.
2010
Persistent link: https://www.econbiz.de/10003985187
Saved in:
7
Need for cognition as a moderator of affective and cognitive elements in online attitude toward the brand formation
Miller, Chip E.
;
Reardon, James
;
Salciuviene, Laura
; …
- In:
Journal of business & economics research
7
(
2009
)
12
,
pp. 65-72
Persistent link: https://www.econbiz.de/10003945759
Saved in:
8
The power of "like" : how brands reach (and influence) fans through social-media marketing
Lipsman, Andrew
;
Mud, Graham
;
Rich, Mike
;
Bruich, Sean
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10009548177
Saved in:
9
Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
Saved in:
10
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
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