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Advertising effects
Consumer behaviour
83,099
Konsumentenverhalten
80,619
Relationship marketing
26,239
Beziehungsmarketing
25,565
Theorie
14,769
Theory
14,474
Emotion
10,727
Willingness to pay
10,607
Zahlungsbereitschaftsanalyse
9,993
Customer satisfaction
8,436
Brand management
8,319
Markenführung
8,273
Kundenzufriedenheit
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7,080
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6,918
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6,903
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6,605
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6,543
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6,541
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Social Web
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Online-Handel
6,007
Social web
6,007
Online retailing
5,993
Soziale Werte
5,507
Social values
5,491
Experiment
5,481
Online-Marketing
5,311
Internet marketing
5,285
Electronic Commerce
4,629
Einzelhandel
4,627
Retail trade
4,581
Brand
4,515
Markenartikel
4,500
E-commerce
4,474
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Gierl, Heribert
27
Pelsmacker, Patrick de
26
Septianto, Felix
24
Dens, Nathalie
20
Diehl, Sandra
16
Huber, Frank
16
Esch, Franz-Rudolf
15
Pauwels, Koen
13
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Bauer, Hans H.
11
Boerman, Sophie C.
11
Dahlén, Micael
11
Eisend, Martin
11
Hudders, Liselot
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Taylor, Charles Raymond
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
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Bellman, Steven
10
Dodoo, Naa Amponsah
10
Gröppel-Klein, Andrea
10
Naderer, Brigitte
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Phau, Ian
10
Rosengren, Sara
10
Stafford, Marla Royne
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Zúñiga, Miguel Ángel
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Chan, Kara
9
Choi, Yung Kyun
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Evans, Nathaniel J.
9
Wilbur, Kenneth C.
9
Yoon, Hye Jin
9
Bang Nguyen Viet
8
Ghose, Anindya
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Ilicic, Jasmina
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Jang, Soocheong
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Meyer, Frederik
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Poels, Karolien
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Shaker Verlag
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Technische Universität Braunschweig
2
Association of National Advertisers
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Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Helmut-Schmidt-Universität
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Macquarie University / Department of Business
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
148
International journal of advertising : the review of marketing communications
141
Journal of marketing communications
141
International journal of advertising : the quarterly review of marketing communications
96
Journal of advertising research
75
Journal of promotion management : innovations in planning and applied research
69
Journal of retailing and consumer services
69
Journal of promotion management : JPM
64
Psychology & marketing
64
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
53
Journal of marketing research : JMR
41
Marketing letters : a journal of research in marketing
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
European journal of marketing : EJM
36
The journal of product & brand management
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of current issues and research in advertising : JCIRA
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Marketing intelligence & planning
31
Asia Pacific journal of marketing and logistics
28
Health marketing quarterly
28
The journal of consumer marketing
28
Marketing : ZFP ; journal of research and management
27
International journal of hospitality management
26
The journal of brand management : an international journal
26
Journal of current issues and research in advertising
23
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
19
Journal of global marketing
19
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of marketing research
16
International journal of sports marketing & sponsorship
15
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ECONIS (ZBW)
3,825
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1
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1
Investigating the mediating role of advertisement morality for organisational values and ethics towards television advertisements : the path analysis modelling method
Zaware, Nitin
;
Pawar, Avinash
;
Zaware, Sarika
;
Louis, Radha
- In:
International journal of business governance and ethics …
15
(
2021
)
4
,
pp. 459-476
Persistent link: https://www.econbiz.de/10012694623
Saved in:
2
Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo
;
Kreis, Henning
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
1
,
pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
Saved in:
3
Rand communications and customer equity : the mediating role of brand knowledge and word of mouth ads
Bahreinizad, Manizheh
;
Esmaeilpour, Majid
;
Moradi, Kianoosh
- In:
Romanian economic and business review
15
(
2020
)
4
,
pp. 90-103
Persistent link: https://www.econbiz.de/10012631932
Saved in:
4
The impact of brand health on customer equity
Mirzaei, Abas
;
Baumann, Chris
;
Johnson, Lester W.
; …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
Saved in:
5
Brand communications and customer equity : the mediating role of brand knowledge and word of mouth ads
Moradi, Kianoosh
;
Bahreinizad, Manizheh
;
Esmaeilpour, Majid
- In:
The Romanian economic journal : REJ
23
(
2020
)
78
,
pp. 117-133
Persistent link: https://www.econbiz.de/10012595460
Saved in:
6
Die Emotionalisierung im CRM : Messung - Nutzung - Intensivierung
Huldi, Christian
- In:
Customer Relationship Management : neue …
,
(pp. 63-75)
.
2008
Persistent link: https://www.econbiz.de/10003644170
Saved in:
7
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
8
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
9
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
10
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
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