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Advertising effects
Consumer behaviour
83,815
Konsumentenverhalten
81,365
Theorie
9,285
Relationship marketing
9,168
Beziehungsmarketing
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4,932
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4,676
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4,640
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4,629
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4,539
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Germany
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Electronic Commerce
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E-commerce
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Werbewirkung
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Verbraucherverhalten
3,589
Experiment
3,461
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Advertising
3,072
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Gierl, Heribert
25
Septianto, Felix
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Pelsmacker, Patrick de
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Dens, Nathalie
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Diehl, Sandra
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Pauwels, Koen
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Huber, Frank
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Muehling, Darrel D.
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Reijmersdal, Eva A. van
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Boerman, Sophie C.
11
Dahlén, Micael
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Eisend, Martin
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Kareklas, Ioannis
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Matthes, Jörg
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Torres, Ivonne M.
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Wu, Linwan
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Yoon, Sukki
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Dodoo, Naa Amponsah
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Hudders, Liselot
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Naderer, Brigitte
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Stafford, Marla Royne
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Taylor, Charles Raymond
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Zúñiga, Miguel Ángel
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9
Bellman, Steven
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Choi, Yung Kyun
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Evans, Nathaniel J.
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Ilicic, Jasmina
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Rosengren, Sara
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Wilbur, Kenneth C.
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Bang Nguyen Viet
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Chan, Kara
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Ghose, Anindya
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Jang, Soocheong
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Sahni, Navdeep S.
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Terlutter, Ralf
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Shaker Verlag
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Technische Universität Braunschweig
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Association of National Advertisers
1
Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
141
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
134
International journal of advertising : the quarterly review of marketing communications
89
Journal of retailing and consumer services
69
Journal of promotion management : innovations in planning and applied research
68
Psychology & marketing
63
Journal of promotion management : JPM
60
Journal of advertising research
56
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
47
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
24
Marketing : ZFP ; journal of research and management
24
Journal of current issues and research in advertising
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Journal of consumer marketing
17
Cogent business & management
16
International journal of consumer studies
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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ECONIS (ZBW)
3,622
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1
Mobile advertising : a review of the literature
Billore, Aditya
;
Sadh, Ashish
- In:
The marketing review
15
(
2015
)
2
,
pp. 161-183
Persistent link: https://www.econbiz.de/10011504713
Saved in:
2
Factors affecting skepticism toward green advertising
Paço, Arminda M. Finisterra do
;
Reis, Rosa
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 147-155
Persistent link: https://www.econbiz.de/10009762976
Saved in:
3
Exploring warning messages on conditional principles & predicting social behavior
Cho, Yoon C.
;
Rim, Jihoon
- In:
Journal of business & economics research
11
(
2013
)
11
,
pp. 469-483
Persistent link: https://www.econbiz.de/10010230273
Saved in:
4
An experimental examination of consumer attitudes, behavioral intentions, and information search behavior after viewing a predictive genetic test direct-to-consumer advertisement
Rollins, Brent L.
;
Ramakrishnan, Shravanan
;
Perri, Matthew
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10009790616
Saved in:
5
Cross-national advertising and behavioral intentions : a multilevel analysis
Walsh, Gianfranco
;
Shiu, Edward
;
Hassan, Louise M.
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 77-97
Persistent link: https://www.econbiz.de/10010348915
Saved in:
6
Understanding green advertising attitude and behavioral intention : an application of the health belief model
Yoon, Hye Jin
;
Kim, Yeo Jung
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 49-70
Persistent link: https://www.econbiz.de/10011522034
Saved in:
7
Factors affecting skepticism toward green advertising
Paço, Arminda M. Finisterra do
;
Reis, Rosa
- In:
Green advertising and the reluctant consumer
,
(pp. 123-131)
.
2014
Persistent link: https://www.econbiz.de/10010399373
Saved in:
8
How preexisting beliefs and message involvement drive charitable donations : an integrated model
Van Steenburg, Eric
;
Spears, Nancy
- In:
European journal of marketing
56
(
2022
)
1
,
pp. 209-251
Persistent link: https://www.econbiz.de/10012798648
Saved in:
9
Intents of green advertisements
Kumar, Prashant
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 70-79
Persistent link: https://www.econbiz.de/10011613306
Saved in:
10
Die Wirkung von Entitativität und Singularität auf die Einstellung gegenüber fairen Produkten : ein Beitrag zur Werbewirkungsforschung
Steinhart, Tanja
-
2019
Persistent link: https://www.econbiz.de/10012027926
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