Narrow search
Showing 1 - 10 of 3,694
Cover Image
The effect of digital signage on shoppers' behavior : the role of the evoked experience
Dennis, Charles; Brakus, J. Joško; Gupta, Suraksha; … - In: Journal of business research : JBR 67 (2014) 11, pp. 2250-2257
Persistent link: https://www.econbiz.de/10010402004
Cover Image
Does visual merchandising affect response behaviour Role of atmospheric cues in online retailing
Choudhary, Farah S.; Sharma, Alka - In: International journal of electronic marketing and … 13 (2022) 4, pp. 466-489
Persistent link: https://www.econbiz.de/10014309991
Cover Image
The effect of advertising and in-store promotions on the demand for chocolate
Patalinghug, Jason C. - In: International journal of economics and finance 7 (2015) 10, pp. 56-65
Persistent link: https://www.econbiz.de/10011376064
Cover Image
Vision (im)possible? : the effect of in-store signage on customers' visual attention
Otterbring, Tobias; Wästlund, Erik; Gustafsson, Anders; … - In: Journal of retailing and consumer services 21 (2014) 5, pp. 676-684
Persistent link: https://www.econbiz.de/10010407245
Cover Image
How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?
Park, Hyun Hee; Jeon, Jung Ok; Sullivan, Pauline - In: The international review of retail, distribution and … 25 (2015) 1, pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
Cover Image
The more the better? : Arousing merchandising concepts and in-store buying behavior
Gröppel-Klein, Andrea; Baun, Dorothea - 2002
Persistent link: https://www.econbiz.de/10001684616
Cover Image
Duftmarketing für Dienstleistungsunternehmen : eine empirische Studie zur Wirkung von Duftstoffen in Banken
Reimer, Anja; Meyer, Judith - 2003
Persistent link: https://www.econbiz.de/10001744490
Cover Image
Die Attraktivität von Einkaufsstätten im Handel : eine Analyse aus verhaltenswissenschaftlicher Perspektive
Gruber, Elke - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002071259
Cover Image
Vergleich der Wirkungen von realer und virtueller Ladengestaltung aus verhaltenswissenschaftlicher Perspektive
Diehl, Sandra; Weinberg, Peter - In: Electronic retailing, (pp. 289-314). 2002
Persistent link: https://www.econbiz.de/10001679124
Cover Image
The kinetic quality of store design : an exploration of its influence on shopping experience
Bonnin, Gaël; Goudey, Alain - In: Journal of retailing and consumer services 19 (2012) 6, pp. 637-643
Persistent link: https://www.econbiz.de/10009655496