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The visual priming effect of credit card advertising disclosure
Wang, Alex - In: International journal of disclosure and governance 9 (2012) 4, pp. 348-363
Persistent link: https://www.econbiz.de/10010219938
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Exclusivity in online targeted promotions : cross-cultural preferences of consumers
Broeder, Peter - In: International journal of business and emerging markets … 10 (2018) 4, pp. 396-408
Persistent link: https://www.econbiz.de/10011983845
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The communication effects of audience situation and message framing on smoking cessation
Yang, Dong-jenn - In: International journal of management, economics and … 2 (2013) 4, pp. 252-264
This study examined the communication effects of smoking cessation by using message framing (positive messages/negative messages) and audience situation (smoker/nonsmoker and high/low self-efficacy). The study used 207 valid homogeneous subjects and a between-subject experiment method was...
Persistent link: https://www.econbiz.de/10010224763
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From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Antonetti, Paolo; Baines, Paul; Walker, Lorna - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 940-969
Persistent link: https://www.econbiz.de/10011405171
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The effectiveness of consume-less appeals in social marketing
Balderjahn, Ingo; Hoffmann, Stefan - In: Journal of macromarketing 44 (2024) 2, pp. 258-275
Persistent link: https://www.econbiz.de/10014584731
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Message framing effects on food consumption : a social marketing perspective
Garg, Nitika; Govind, Rahul; Nagpal, Anish - In: Australian journal of management 46 (2021) 4, pp. 690-716
Persistent link: https://www.econbiz.de/10012662623
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Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk; Meijers, Anoe - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
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A comparative test of the effect of communication strategy, media presence, and previous purchase behaviour in the field of fast moving consumer goods
Putte, Bas van den - In: International advertising and communication : current …, (pp. 89-105). 2006
Persistent link: https://www.econbiz.de/10003378106
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How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim; Pelsmacker, Patrick de - In: International advertising and communication : current …, (pp. 257-278). 2006
Persistent link: https://www.econbiz.de/10003378131
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Consumer models of store price image formation and store choice
Lourenço, Carlos Jorge da Silva - 2010
Persistent link: https://www.econbiz.de/10008778201